Marketing teams today face increasing pressure to prove their worth with hard data. But which metrics actually matter, and how can you use analytics to demonstrate real business impact?

It is a balancing act between keeping all your different vendors happy as some may be competing for time on a webinar, space on the...

Discussion Leaders:  Kate Coffey-Bacon,  VP Marketing, U.S. Transactions Corporation  Megan McDonagh , Senior Partner Marketing Manager,...

B2B marketing doesn’t have to be boring. On this month’s call we had three experienced marketers that were willing to share their “secret sa

In the ERP/CRM channel, we all host, sponsor, and attend a variety of events such as webinars, trade shows, and user events – virtual and...