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Watch Monthly Group Chats

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Every academy needs a library.  The Channel Marketing Academy has built a resource library for ERP/CRM marketers.

Customer Success Stories - Turn Satisfied Clients Into Brand Advocates

Wednesday, April 24, 2024 | 3:00pm ET

Your customers are your crown jewels, and their stories are essential to telling your story and building your relationship with future clients. During this call, we will discuss the most and least effective forms of customer proof (programs, reviews, videos, and more) and how to turn your customer success stories into your greatest marketing assets. 

Discussion Leaders:

Sabrina Zimara, Director of Demand Generation, Velosio

Delaney Freer-Sanford, Global Marketing Manager, OnActuate

Stacey Campbell, Director of Business Development, Express Info

What’s Working for Lead Generation?

Tuesday March 19 2024 | 3:00pm ET

Lead generation. It's everyone's top marketing objective. Join the discussion about what is working for lead generation. Is it user lists? Paid subscriptions? Events? SEO/SEM? Our industry experts will share what's working for them and what they're doing to evolve their lead generation tactics. 

Discussion Leaders:

Brandon Stec, VP of Demand Generation, TrueCommerce

Nicole Groenke, Demand Generation Analyst, Epicor

Amanda Sherry, Director of Marketing, Western Computer

Top Tools Marketers Love

February 22, 2024 | 11:30-12:30 ET

As marketers, we use various tools designed to make our lives easier - from social media scheduling to email automation to AI generation. Learn from our panel of experts on the tools they love, the tools they hate, and how they use marketing tools to find success. Have your own favorites? We'd love to hear from you too!

Discussion Leaders:

Laura Reininger, Content Specialist, Clicklearn

Breanna Harrison, Marketing Coordinator, CoNetrix

Suzanne Scanlan, Director of Marketing, Archerpoint


In Person Events: Best Practices For Success

January 25, 2024 | 2:00 – 3:00pm ET

Events are a big chunk of the budget for marketing departments: the cost of the event itself, side-sponsorship opportunities, and travel costs for people in the booth as well as time away from the office. How do you prioritize which events to attend? What type of events have the best ROI, industry-specific versus vendor-specific? During the call, our panelists will discuss best practices for getting ready before, during and after an event.


Discussion Leaders:


Tiffany Allen, Director of Channel Program, Paymerang

Jeremy Prichard, Director of Sales and Marketing, Trindocs

Angie Ryan, Director of Marketing, Cavallo

Budgeting and Planning Tips

Friday, November 17, 2023 2:00pm – 3:00pm ET


2024 is right around the corner which means you have probably already started building your marketing plan, but this could be a great session to see how others in our industry are looking at it, how they analyze where to put their marketing budget and how they present their plan to the rest of the organization. Take this hour to inspire and be inspired by other marketers in our community.


Discussion Leaders:

Amy Spencer, VP of Marketing, US, HSO

Khaled Nassra, Head of Marketing, Binary Stream

Lee Sharp, Director of Marketing and Communications, Unified A/R

Sponsored by The Partner Marketing Group

Marketing Analytics and How You Can Track Your ROI

Thursday, October 26, 2023 2:00pm – 3:00pm ET


As marketers, we get asked to validate if an event, activity or campaign was worth the effort or spend on a regular basis. During this call, we will discuss with some seasoned marketers what they track and what they do to ensure that they are getting the data they need in order to share with the appropriate stakeholders in their organizations.


Discussion Leaders:

Mary Miller, Marketing Director, Paytrace

Hannah Horning, Demand Generation Manager, Archerpoint

Mike Reid, Marketing Manager, Encore Business Solutions

Sponsored by GroupBloggers.

All About AI for Marketing

Wednesday September 20, 2023 1:00pm – 2:00pm ET


Our panelists will chat about using AI for content, social media and more. They'll share tips on coming up with great prompts, figuring out what tasks AI is great for (and not so much), and suggesting apps and tools they have experimented with. Don't miss out on this chance to level up your marketing game with AI!


Discussion Leaders:

Melissa Bell, Venn Technology

Peter Matejcek, WorflowX

Miranda Nguyen, Technology Management Concepts

Sponsored by The Solutions Connection 

The Power of Blogs – How to Make it Easy, Stand Out & Where to Post 

Thursday, June 29, 2023 at 2:00 pm ET


We know that blogging is great for building up your content library, but it can be a cumbersome task. We often get asked the questions;

  • How do you make it easier?

  • How do you stand out?

  • Where should you post?


Join us to learn how to create blogs that will get people engaging, find ways to get extra mileage out of old content, and where it is best to post them. Plus, learn some tips and tools from our pros that will help you to write better blog articles faster. 



Anya Ciecierski, ERP/CRM/Cloud Software Blog

Julie Stankey, NexVue Information Systems

Suzanne Scanlan, ArcherPoint

Sponsored by: emfluence

Employee Advocacy - Getting Your Team Involved in Marketing 

Tuesday, May 30, 2023 11:00 – 12:00 pm ET


Most often organizations assume that marketing just falls on the marketing department. With digital marketing, this is simply no longer the case. Everyone within your company is a brand ambassador. So how do you get your colleagues in other departments to participate? Join our panel of experts to learn how you can get everyone involved and step up your marketing in new ways. 


Discussion Leaders:

Megan Mann, commercebuild

Melissa Bell, Venn Technology 

Danielle Moriana, Avanade

Sponsored by emfluence

April 2023: Paid Search and Paid Social – Costs, Results and Best Practices

Tuesday April 25, 2023 2:00-3:00pm


There is plenty of advice on this topic, but what really counts is what works in our unique channel. This session will discuss the specifics of paid search and paid social done by three marketers focused on branding and lead generation for their ERP/CRM partner organizations.  


Discussion Leaders:

Ben Scotland, Catapult

Emily Gillingham, Sylogist

Brent Knowles, RSM US

Sponsored by emfluence

March 2023: Managing Account Based Marketing on a Smaller Scale

Tuesday March 21, 2023 3:00-4:00pm


We’ve heard a lot of success stories around account-based marketing for larger companies, but does this strategy really work for smaller ones? Learn about what you need to adapt in order to get the most out of this strategy for SMBs.


Discussion Leaders:

Natalie Jackson, Director, Demand Generation, CBIZ

Jemina Boyd, Director of Marketing, PairSoft

Kelleigh Lang, Senior Marketing Manager ABM, Avalara

Sponsored by: Marketing CoPilot

February 2023: Creative Ways to Drive Attendance to Webinars

Friday February 17, 2023 1:00-2:00pm


Are webinars still working for you? With the virtual webinar and conference world exploding with new players and strategies over the past few years, marketers have had to become more creative than ever to drive attendance. Learn some tips and tricks as other marketers share their ideas on how they get webinars to work for them.


Discussion Leaders:

Brian Neufeld, Director of Marketing, Insight Works

Daniel Adams, Digital Manager, Greenshades

Jen Childress, Director of Marketing, Vicinity Software

Sponsored by: The ISV Society 

January 2023: Hiring Tips to Find Marketing Talent and Skills Marketers Should Develop to be Hired

Thursday January 26, 2023 2:30-3:30pm ET


What are successful companies doing now to find marketing talent? Hear from three executives responsible for hiring and managing marketing teams in our channel. Find out the places they look, the skills they hire for and what job seekers should know to get hired.


Discussion Leaders:

Amy Spencer, VP of Marketing US, HSO

Monica Hoyer, Marketing Director, emfluence

Danica Weappa, Director of Marketing, Greenshades

Sponsored by: Workflowx

November 2022: Success and Failures with Marketing Automation

Some people think email marketing is dead, but we are ready to argue that it has just evolved. Now more than ever we need to learn how marketing automation can help to make our email marketing activities more effective. Marketing automation software should save time (and money). Sometimes it works, sometimes it doesn’t. In this session, three marketers will talk about their best practices, the systems they have used, their success, and their failures too.


​Discussion Leaders:

Roland Chi, Marketing Automation Expert / Digital Marketing Strategist, Technology Management Concepts

Vincent Kelly, Head Of Marketing, Solgari

Hannah Horning, Demand Generation Manager, ArcherPoint

Sponsored by: ClickDimensions

October 2022: How Marketing Can Align With Sales and Beyond


We hear all that time that sales and marketing need to be aligned. But what does that actually mean? What are the steps needed to make it happen?  Also find out why it is important for other teams within the organization to be aligned to add more value to the marketing messaging and strategy.

Discussion Leaders:

Timothy Britton, Marketing Manager, Innovia Consulting

Samantha Bush, Marketing Programs Manager, FloQast

Greg Miles, Marketing Manager, iCepts Technology Group

Sponsored by: Stratos Cloud Alliance

September 2022: Non-Mainstream Marketing Strategies Channel Marketers Are Experimenting On

B2B marketing doesn’t have to be boring. Find out how some Partners are taking creative B2C tactics and adjusting them to make an impact in our industry. Then share your ideas of what you are working on.

Discussion leaders:

Khaled Nassra, Head of Marketing, Binary Stream 

Amisha Gandhi, SVP Marketing, Tipalti 

Tania Konczynski, Global Marketing Director, Bam Boom Cloud 

Sponsored by: The Solutions Connection

June 2022: Marketing with Videos: Best Practices, Tools, Topics and Promotions


Videos have become more important than ever in our digital marketing strategy and it is important that we continuously stay up to date on what are the latest trends. Bring your questions and get ready to learn as we talk to some of the marketers who have been able to make the most of their video strategy.


Discussion leaders:

Lindy Belley, Senior Marketing Manager, HSO

Melissa Greenhill, Marketing Specialist, Encore Business Solutions

Troy Grabel, Marketing Director

Sponsored by: emfluence

May 2022: Let’s talk marketing analytics! Which web, email, and social metrics should you track?

Do you know which web, email and social metrics you should be tracking? It is hard to know and understand them all. Join our Marketing Group Chat to learn how to measure your efforts more effectively, including what metrics make sense to track and which ones you can ignore.


Discussion leaders:

Amanda Sherry, Director of Marketing, Professional Services Industry, HSO

Mike Reid, Marketing Manager/Demand Generation, Encore Business Solutions

Sheyna Webster, Senior Demand Generation Manager, SourceDay

Sponsored by: MarketingCopilot

April 2022: Ask a VAR: How Can an ISV Get Better Engagement and Build a Partnership?


ISVs want to engage with more resellers, resellers are inundated with marketing requests. How do they work together? Join our Marketing Group Chat where Resellers and ISVs can learn how to be more collaborative.


Discussion leaders:

Kat Wuethrich, Client Services, Admiral Consulting Group

Abra Gilman, Practice Lead, Collins Computing

Robert Jolliffe, Owner, Sabre Limited

Sponsored by: MSDynamicsWorld

March 2022: How to be Successful with In-Person and Virtual Events

​We all host, sponsor, and attend a variety of events such as webinars, tradeshows, and user events - virtual and online. As the world (tries!) to get back to normal, what are some best practices and latest trends for planning, attending, and following up on events in our ERP/CRM industry? How can marketers select which events to sponsor and fit that into their marketing budgets?


Discussion leaders:

Chelsea DiDio, RSM

Steve Dwyer,  WithoutWire

Danielle Parks, Enavate

Sponsored by: ERP/CRM Software Blog

February 2022: Topic: All You Want to Know About Creating a Podcast

Have you been thinking about starting a podcast to promote your business/product? In this call, we will talk with several ERP/CRM marketers that are podcasters. Find out the pros and the cons, the tools they use, and what it takes to make it successful. Plus, an alternative option if a full podcast is not the right fit.


Discussion leaders:

Amiee Keenan, The ISV Society (The ISV Society Podcast)

Darcy Boerio, DAB Partners (Enterprise Software Podcast)

Rick McCutcheon, PartnerTalks (PartnerTalks Interview Series)

February 2022 Group ChatCMA
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