Watch Monthly Group Chats
Every academy needs a library. The Channel Marketing Academy has built a resource library for ERP/CRM marketers.
January 2023: Hiring Tips to Find Marketing Talent and Skills Marketers Should Develop to be Hired
Thursday January 26, 2023 2:30-3:30pm ET
What are successful companies doing now to find marketing talent? Hear from three executives responsible for hiring and managing marketing teams in our channel. Find out the places they look, the skills they hire for and what job seekers should know to get hired.
Amy Spencer, VP of Marketing US, HSO
Monica Hoyer, Marketing Director, emfluence
Danica Weappa, Director of Marketing, Greenshades
Sponsored by: Workflowx
November 2022: Success and Failures with Marketing Automation
Some people think email marketing is dead, but we are ready to argue that it has just evolved. Now more than ever we need to learn how marketing automation can help to make our email marketing activities more effective. Marketing automation software should save time (and money). Sometimes it works, sometimes it doesn’t. In this session, three marketers will talk about their best practices, the systems they have used, their success, and their failures too.
Roland Chi, Marketing Automation Expert / Digital Marketing Strategist, Technology Management Concepts
Vincent Kelly, Head Of Marketing, Solgari
Hannah Horning, Demand Generation Manager, ArcherPoint
Sponsored by: ClickDimensions
October 2022: How Marketing Can Align With Sales and Beyond
We hear all that time that sales and marketing need to be aligned. But what does that actually mean? What are the steps needed to make it happen? Also find out why it is important for other teams within the organization to be aligned to add more value to the marketing messaging and strategy.
Timothy Britton, Marketing Manager, Innovia Consulting
Samantha Bush, Marketing Programs Manager, FloQast
Greg Miles, Marketing Manager, iCepts Technology Group
Sponsored by: Stratos Cloud Alliance
September 2022: Non-Mainstream Marketing Strategies Channel Marketers Are Experimenting On
B2B marketing doesn’t have to be boring. Find out how some Partners are taking creative B2C tactics and adjusting them to make an impact in our industry. Then share your ideas of what you are working on.
Khaled Nassra, Head of Marketing, Binary Stream
Amisha Gandhi, SVP Marketing, Tipalti
Tania Konczynski, Global Marketing Director, Bam Boom Cloud
Sponsored by: The Solutions Connection
June 2022: Marketing with Videos: Best Practices, Tools, Topics and Promotions
Videos have become more important than ever in our digital marketing strategy and it is important that we continuously stay up to date on what are the latest trends. Bring your questions and get ready to learn as we talk to some of the marketers who have been able to make the most of their video strategy.
Lindy Belley, Senior Marketing Manager, HSO
Melissa Greenhill, Marketing Specialist, Encore Business Solutions
Troy Grabel, Marketing Director
Sponsored by: emfluence
May 2022: Let’s talk marketing analytics! Which web, email, and social metrics should you track?
Do you know which web, email and social metrics you should be tracking? It is hard to know and understand them all. Join our Marketing Group Chat to learn how to measure your efforts more effectively, including what metrics make sense to track and which ones you can ignore.
Amanda Sherry, Director of Marketing, Professional Services Industry, HSO
Mike Reid, Marketing Manager/Demand Generation, Encore Business Solutions
Sheyna Webster, Senior Demand Generation Manager, SourceDay
Sponsored by: MarketingCopilot
April 2022: Ask a VAR: How Can an ISV Get Better Engagement and Build a Partnership?
ISVs want to engage with more resellers, resellers are inundated with marketing requests. How do they work together? Join our Marketing Group Chat where Resellers and ISVs can learn how to be more collaborative.
Kat Wuethrich, Client Services, Admiral Consulting Group
Abra Gilman, Practice Lead, Collins Computing
Sponsored by: MSDynamicsWorld
March 2022: How to be Successful with In-Person and Virtual Events
We all host, sponsor, and attend a variety of events such as webinars, tradeshows, and user events - virtual and online. As the world (tries!) to get back to normal, what are some best practices and latest trends for planning, attending, and following up on events in our ERP/CRM industry? How can marketers select which events to sponsor and fit that into their marketing budgets?
Chelsea DiDio, RSM
Steve Dwyer, WithoutWire
Danielle Parks, Enavate
Sponsored by: ERP/CRM Software Blog
February 2022: Topic: All You Want to Know About Creating a Podcast
Have you been thinking about starting a podcast to promote your business/product? In this call, we will talk with several ERP/CRM marketers that are podcasters. Find out the pros and the cons, the tools they use, and what it takes to make it successful. Plus, an alternative option if a full podcast is not the right fit.