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Marketing Group Chats are sessions where the marketing minds within the ERP and CRM channels meet to discuss different topics openly and honestly to help build the community and share ideas within the world of marketing. 


These 60-minute sessions will have industry experts leading the conversations but are meant to be a group chat. We hope everyone will bring their questions and share their experiences on our different topics. 

Can’t make the call? Watch recorded sessions at your convenience.

“I always joke with colleagues that we need an 'ERP marketing self-help group' and I feel the CMA Marketing Group Chat calls are a perfect example of how we can all come together and share ideas. Even though we may compete, as marketers we have to look out for each other!”

- Chelsea Didio, RSM US LLP

Do you have a topic idea or want to volunteer to be a panelist? Contact Us

October Call

Marketing Analytics and How You Can Track Your ROI

Thursday, October 26, 2023 2:00pm – 3:00pm ET


As marketers, we get asked to validate if an event, activity or campaign was worth the effort or spend on a regular basis. During this call, we will discuss with some seasoned marketers what they track and what they do to ensure that they are getting the data they need in order to share with the appropriate stakeholders in their organizations.


Discussion Leaders:

Mary Miller, Marketing Director, Paytrace

Hannah Horning, Demand Generation Manager, Archerpoint

Danica Weappa, Senior Director of Marketing, Greenshades

November Call

Budgeting and Planning Tips

Friday, November 17, 2023 2:00pm – 3:00pm ET


2024 is right around the corner which means you have probably already started building your marketing plan, but this could be a great session to see how others in our industry are looking at it, how they analyze where to put their marketing budget and how they present their plan to the rest of the organization. Take this hour to inspire and be inspired by other marketers in our community.


Discussion Leaders:

Amy Spencer, VP of Marketing, US, HSO

Khaled Nassra, Head of Marketing, Binary Stream

Lee Sharp, Director of Marketing and Communications, Unified A/R

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Do you have a topic idea for Fall 2023? Would you like to be a panelist? Contact Us

Did you miss our previous calls? Get the highlights or watch recordings.

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