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Why Can't I Just Buy a List? Building, Maintaining, and Using a Contact Database
Tuesday, April 29, 2025, 2:00pm-3:00pm ET
This session dives into the nitty-gritty of creating and managing a robust contact database. Our panel of experts will kick things off by debunking the myth that buying a list is a quick fix. They'll share real-world insights on why building your own list is crucial for long-term success. Expect to hear about the best practices for gathering contacts organically, ensuring your list is both compliant and effective.
Next, we'll explore the art of maintaining your list. The panelists will discuss strategies for keeping your contacts engaged and your database clean. You'll learn about the importance of regular updates and how to handle unsubscribes gracefully.
Finally, the discussion will shift to using your mailing list effectively. From crafting compelling emails to segmenting your audience for targeted campaigns, our experts will provide actionable tips to maximize your outreach efforts.
Discussion Leaders:
Hannah Horning, Demand Generation Manager, Archerpoint
Nathaly Salinas, Senior Marketing Manager, Velosio
Natalie Jackson, Director Demand Generation, CBIZ
Do you have a topic idea or want to volunteer to be a panelist? Contact Us
How to Use Analytics to Show What's Working in Marketing Now
Tuesday, May 20, 2025 3:00-4:00pm ET
What marketing tactics are working for marketers in our channel, and how do they actually prove it with real statistics?
Join a panel of detail-oriented marketing professionals working "in the trenches" at ISV and VAR organizations. They will share what’s truly driving results in marketing today, backed by real data and analysis. Plus, their tools and preferred attribution models.
This is your opportunity to learn from peers, exchange innovative ideas, and ask the questions that matter most to your business growth.
Discussion Leaders:
Amanda Sherry, VP of Marketing, Western Computer
Megan McDonagh, Senior Revenue Marketing Manager, Celigo
Hannah Horning, Demand Generation Manager, Archerpoint
Do you have a topic idea? Would you like to be a panelist? Contact Us
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