MONTHLY
MARKETING GROUP CHATS
What to Do When You Market Multiple ERP Systems
Wednesday September 10, 2025
​3:00-4:00pm ET
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Marketing a single ERP system is complex enough, but what happens when your organization offers several?
Our expert panelists will explore how to present ERP choices clearly and strategically, ensuring your messaging empowers clients rather than overwhelms them. Listen in to see how they are able to differentiate offerings without creating confusion, and discover techniques to align internal teams around a unified marketing vision. ​We’ll also touch upon the delicate art of keeping everyone happy (or at least satisfied) from sales teams and product managers to partners and end users.
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Discussion Leaders:
Stephanie McColly, CMO, Crestwood
Nathaly Salinas, Senior Marketing Manager, Velosio
Phil Aquib, VP Sales & Marketing, Vantree
Niche Industry Marketing - What Works & What to Avoid
Thursday October 9, 2025
2:00-3:00pm ET
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Marketing to niche industries requires more than just knowing your product. It requires a deep understanding of your audience, their ecosystem, and the unique challenges they face. Our panelists will share insights on where to find credible association data, how to craft content that resonates with niche audiences, and how to position your brand as a trusted expert.
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We’ll explore the pros and cons of microsites versus standalone websites, and how each can support your goals depending on the market. Branding in niche spaces also comes with its own set of rules. Learn how to maintain consistency while adapting your message to different verticals, and how to build trust in communities that value expertise and authenticity. Whether you're just entering a niche market or looking to refine your approach, this session will equip you with practical tools and fresh ideas to elevate your strategy.
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Discussion Leaders:
Lauren Debisschop, Marketing Content Manager, Greenshades
Sierra Forsberg, Digital Marketing Manager, Western Computer
Jacob Pepper, Partner Marketing Manager, Fidesic​​
What Marketers Learned From the Review Partner Marketing Group’s 2025 Technology Marketing Benchmarks & Trends Report
Monday November 10, 2025
1:00-2:00pm ET
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What can this year's data teach us about what's actually working in tech marketing?
In this session, we’re digging into the key insights from The Partner Marketing Group’s 2025 Technology Marketing Benchmarks & Trends Report. Our expert panel will break down real-world marketing trends, from budget shifts and high-performing tactics to the growing role of AI and automation. You'll walk away with practical takeaways for aligning your marketing strategy, avoiding common missteps, and planning confidently, whether you're starting fresh, fine-tuning your current plan, or planning for 2026. Because, as we all know, marketing isn’t just a science, it's an art.
Do you have a topic idea or want to volunteer to be a panelist? Contact Us
Do you have a topic idea? Would you like to be a panelist? Contact Us
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Did you miss our previous calls? Get the highlights or watch recordings.