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MARKETING GROUP PREVIOUS CALL RESOURCES
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Topic: Success and Failures with Marketing Automation
Wednesday Nov 16, 2022 1:00 – 2:00pm ET
Some people think email marketing is dead, but we are ready to argue that it has just evolved. Now more than ever we need to learn how marketing automation can help to make our email marketing activities more effective. Marketing automation software should save time (and money). Sometimes it works, sometimes it doesn’t. In this session, three marketers will talk about their best practices, the systems they have used, their success, and their failures too.
Discussion Leaders:
Roland Chi, Marketing Automation Expert / Digital Marketing Strategist, Technology Management Concepts
Vincent Kelly, Head Of Marketing, Solgari
Hannah Horning, Demand Generation Manager, ArcherPoint
Sponsored by: ClickDimensions
Topic: How Marketing Can Align With Sales and Beyond
Wednesday October 19, 2022
We hear all that time that sales and marketing need to be aligned. But what does that actually mean? What are the steps needed to make it happen? Also find out why it is important for other teams within the organization to be aligned to add more value to the marketing messaging and strategy.
Discussion Leaders:
Timothy Britton, Marketing Manager, Innovia Consulting
Samantha Bush, Marketing Programs Manager, FloQast
Greg Miles, Marketing Manager, iCepts Technology Group
Sponsored by: Stratos Cloud Alliance
Read the Call Recap: How Marketing Can Align With Sales and Beyond
Topic: Non-Mainstream Marketing Strategies Channel Marketers Are Experimenting On
Monday September 12, 2022
B2B marketing doesn’t have to be boring. Find out how some Partners are taking creative B2C tactics and adjusting them to make an impact in our industry. Then share your ideas of what you are working on.
Discussion leaders:
Khaled Nassra, Head of Marketing, Binary Stream
Amisha Gandhi, SVP Marketing, Tipalti
Tania Konczynski, Global Marketing Director, Bam Boom Cloud
Sponsored by: The Solutions Connection
Read the Call Recap: Non-Mainstream Marketing Strategies Channel Marketers Are Experimenting On
Topic: Marketing with Videos: Best Practices, Tools, Topics and Promotions
Tuesday June 14, 2022
Discussion leaders:
Lindy Belley, Senior Marketing Manager, HSO
Melissa Greenhill, Marketing Specialist, Encore Business Solutions
Troy Grabel, Marketing Director
Sponsored by: emfluence
Read the Call Recap: Marketing with Videos: Best Practices, Tools, Topics, and Promotions
Watch the full recorded session.
Watch a short highlights video below:
Topic: Let’s talk marketing analytics! Which web, email, and social metrics should you track?
Tuesday May 3, 2022
Discussion leaders:
Amanda Sherry, Director of Marketing, Professional Services Industry, HSO
Mike Reid, Marketing Manager/Demand Generation, Encore Business Solutions
Sheyna Webster, Senior Demand Generation Manager, SourceDay
Sponsored by: MarketingCopilot
Read the Call Recap: Let’s talk marketing analytics! Which web, email, and social metrics should you track?
Watch the full recorded session.
Watch a short highlights video below:
Topic: Ask a VAR: How Can an ISV Get Better Engagement and Build a Partnership?
Wednesday April 13, 2022
Discussion leaders:
Kat Wuethrich, Client Services, Admiral Consulting Group
Abra Gilman, Practice Lead, Collins Computing
Robert Jolliffe, Owner, Sabre Limited
Sponsored by: The Partner Marketing Group
Read the Call Recap: How Can an ISV Get Better Engagement and Build a Partnership?
Watch the full recorded session.
Watch a short highlights video below:
Topic: How to be Successful with In-Person and Virtual Events
Thursday March 3, 2022
Discussion leaders:
Chelsea DiDio, RSM
Steve Dwyer, WithoutWire
Danielle Parks, Enavate
Sponsored by: ERP/CRM Software Blog
Read the Call Recap: How to be Successful with In-Person and Virtual Events
Watch the full recorded session.
Watch a short highlights video below:
Topic: All You Want to Know About Creating a Podcast
Wednesday February 2, 2022
Discussion leaders:
Amiee Keenan, The ISV Society (The ISV Society Podcast)
Darcy Boerio, DAB Partners (Enterprise Software Podcast)
Rick McCutcheon, PartnerTalks (PartnerTalks Interview Series)
Read the Call Recap: All You Want to Know About Creating a Podcast
Topic: What do you need to know for your marketing planning in 2022?
Tuesday November 30, 2021
Discussion leaders:
Jessica Person, Avalara
Suzanne Scanlan, Archerpoint
Marleen de Winter, Integrity Data
Topic: What’s working now in the Marketing B2B World?
Tuesday October 26, 2021
Discussion leaders:
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Julia Flaherty, Ledgeview Partners
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Mary Miller, KwikTag
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Christi Whipple, Avalara
Read the Call Recap: What’s Working and What’s Not in the Marketing B2B World – Marketing Group Chat Recap