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MARKETING GROUP PREVIOUS CALL RESOURCES

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Topic: Success and Failures with Marketing Automation

Wednesday Nov 16, 2022 1:00 – 2:00pm ET

 

Some people think email marketing is dead, but we are ready to argue that it has just evolved. Now more than ever we need to learn how marketing automation can help to make our email marketing activities more effective. Marketing automation software should save time (and money). Sometimes it works, sometimes it doesn’t. In this session, three marketers will talk about their best practices, the systems they have used, their success, and their failures too.

 

​Discussion Leaders:

Roland Chi, Marketing Automation Expert / Digital Marketing Strategist, Technology Management Concepts

Vincent Kelly, Head Of Marketing, Solgari

Hannah Horning, Demand Generation Manager, ArcherPoint

Sponsored by: ClickDimensions

Watch the full recorded session

Topic: How Marketing Can Align With Sales and Beyond

Wednesday October 19, 2022

 

We hear all that time that sales and marketing need to be aligned. But what does that actually mean? What are the steps needed to make it happen?  Also find out why it is important for other teams within the organization to be aligned to add more value to the marketing messaging and strategy.

Discussion Leaders:

Timothy Britton, Marketing Manager, Innovia Consulting

Samantha Bush, Marketing Programs Manager, FloQast

Greg Miles, Marketing Manager, iCepts Technology Group

Sponsored by: Stratos Cloud Alliance

Read the Call Recap: How Marketing Can Align With Sales and Beyond

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Topic: Non-Mainstream Marketing Strategies Channel Marketers Are Experimenting On

Monday September 12, 2022

 

B2B marketing doesn’t have to be boring. Find out how some Partners are taking creative B2C tactics and adjusting them to make an impact in our industry. Then share your ideas of what you are working on.

Discussion leaders:

Khaled Nassra, Head of Marketing, Binary Stream 

Amisha Gandhi, SVP Marketing, Tipalti 

Tania Konczynski, Global Marketing Director, Bam Boom Cloud 

Sponsored by: The Solutions Connection

Read the Call Recap: Non-Mainstream Marketing Strategies Channel Marketers Are Experimenting On

Watch the full recorded session.

Topic: Marketing with Videos: Best Practices, Tools, Topics and Promotions

Tuesday June 14, 2022

 

Discussion leaders:

Lindy Belley, Senior Marketing Manager, HSO

Melissa Greenhill, Marketing Specialist, Encore Business Solutions

Troy Grabel, Marketing Director

Sponsored by: emfluence

Read the Call Recap: Marketing with Videos: Best Practices, Tools, Topics, and Promotions

Watch the full recorded session.

Watch a short highlights video below:

Topic: Let’s talk marketing analytics! Which web, email, and social metrics should you track?

Tuesday May 3, 2022

Discussion leaders:

Amanda Sherry, Director of Marketing, Professional Services Industry, HSO

Mike Reid, Marketing Manager/Demand Generation, Encore Business Solutions

Sheyna Webster, Senior Demand Generation Manager, SourceDay

Sponsored by: MarketingCopilot

Read the Call Recap: Let’s talk marketing analytics! Which web, email, and social metrics should you track?

Watch the full recorded session.

Watch a short highlights video below:

Topic: Ask a VAR: How Can an ISV Get Better Engagement and Build a Partnership?

Wednesday April 13, 2022

 

Discussion leaders:

Kat Wuethrich, Client Services, Admiral Consulting Group

Abra Gilman, Practice Lead, Collins Computing

Robert Jolliffe, Owner, Sabre Limited

Sponsored by: The Partner Marketing Group

Read the Call Recap: How Can an ISV Get Better Engagement and Build a Partnership?

Watch the full recorded session.

Watch a short highlights video below:

Topic: How to be Successful with In-Person and Virtual Events

Thursday March 3, 2022

Discussion leaders:

Chelsea DiDio, RSM

Steve Dwyer,  WithoutWire

Danielle Parks, Enavate

Sponsored by: ERP/CRM Software Blog

Read the Call Recap: How to be Successful with In-Person and Virtual Events

Watch the full recorded session.

Watch a short highlights video below:

Topic: All You Want to Know About Creating a Podcast

Wednesday February 2, 2022

 

Discussion leaders:

Amiee Keenan, The ISV Society (The ISV Society Podcast)

Darcy Boerio, DAB Partners (Enterprise Software Podcast)

Rick McCutcheon, PartnerTalks (PartnerTalks Interview Series)

Read the Call Recap: All You Want to Know About Creating a Podcast

Watch the full recorded session.

Topic: What do you need to know for your marketing planning in 2022?

Tuesday November 30, 2021 

 

Discussion leaders:

​Jessica Person, Avalara

Suzanne Scanlan, Archerpoint

Marleen de Winter, Integrity Data

Topic: What’s working now in the Marketing B2B World? 

Tuesday October 26, 2021

 

Discussion leaders:

Read the Call Recap: What’s Working and What’s Not in the Marketing B2B World – Marketing Group Chat Recap

Watch the full recorded session.