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Keeping Everyone Happy When You Market Multiple Vendors

It is a balancing act between keeping all your different vendors happy as some may be competing for time on a webinar, space on the website or sales team effort. So how do you make it work? We’ve asked VARs and ISVs to come together to share their experiences with you on how they make it work within their organizations. 


Discussion Leaders: 

Stephanie McColly, Chief Marketing Officer & Integrator, Crestwood Associates 

Greg Montique, Director of Marketing, Alta Vista Technology 

Mandy Haberkamp, Director of Demand Gen, Greenshades Software 


Moderated by: Tania Konczynski  

Key Takeaways


Discussion Topics

ISV Selection Criteria for VARs


Marketing Challenges


Effective Content and Campaigns


Building Strong Relationships


Future Trends


Next Steps


Watch the full Marketing Group Chat here: https://www.channelmktgacademy.com/video-library 


By Channel Marketing Academy, www.channelmktgacademy.com 

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