At Channel Marketing Academy's recent discussion on referral and influencer marketing, three industry veterans shared their real-world strategies and surprising insights about building authentic relationships that drive business results. What they revealed might change how you think about influence in B2B entirely.

Marketing teams today face increasing pressure to prove their worth with hard data. But which metrics actually matter, and how can you use analytics to demonstrate real business impact?

It is a balancing act between keeping all your different vendors happy as some may be competing for time on a webinar, space on the...

Discussion Leaders:  Kate Coffey-Bacon,  VP Marketing, U.S. Transactions Corporation  Megan McDonagh , Senior Partner Marketing Manager, Celigo  Adam Holmgren , Head of Demand Generation, Rillion  Moderated by: Tania Konczynski   Webinars have come a long way from their initial rise during the pandemic. As in-person events return, the value of virtual engagement remains—yet with new challenges and evolving audience expectations. In a recent panel discussion featuring insights

We hear it all the time, “sales and marketing need to be aligned.” But what does that actually mean?

B2B marketing doesn’t have to be boring. On this month’s call we had three experienced marketers that were willing to share their “secret sa

Videos are a powerful tool to cut through all the marketing noise and resonate with your audience. New ways to leverage them are being devised constantly, and it’s important that we, as marketers, stay up to date. So with that in mind, June’s Group Chat focused on the topic of videos. Hearing from three marketers who have been especially successful by including videos in their marketing efforts, all in attendance walked away with a treasure trove of creative ideas to put into

Today’s business landscape is more competitive than ever and getting your company to stand out among the crowd is truly a never-ending battle. Measuring marketing results is vital to drive future success. But with so many tools and so many metrics, how can you make sense of it all and use technology to get results? In the May CMA group chat, we learned a lot from these three marketing mavens: Amanda Sherry , Director of Marketing, Professional Services Industry, HSO Mike Reid

ISVs depend on good relationships with VARs in order to reach potential clients. On the other hand, VARs are often turned off by common ISV marketing faux pas. In our April Marketing Group Chat call, friendly VARs shined some light on these show-stoppers, while giving guidance on how to get in the door the right way and forge a lasting partnership. Our Discussion Leaders Kat Wuethrich , Client Services, Admiral Consulting Group Abra Gilman , Practice Lead, Collins Computing

In the ERP/CRM channel, we all host, sponsor, and attend a variety of events such as webinars, trade shows, and user events – virtual and...

The February 2022 Marketing Group Chat was packed full of valuable insights on leveraging podcasts to extend marketing reach for VARs and...