At Channel Marketing Academy's recent discussion on referral and influencer marketing, three industry veterans shared their real-world strategies and surprising insights about building authentic relationships that drive business results. What they revealed might change how you think about influence in B2B entirely.

Marketing teams today face increasing pressure to prove their worth with hard data. But which metrics actually matter, and how can you use analytics to demonstrate real business impact?

It is a balancing act between keeping all your different vendors happy as some may be competing for time on a webinar, space on the...

Discussion Leaders:  Kate Coffey-Bacon,  VP Marketing, U.S. Transactions Corporation  Megan McDonagh , Senior Partner Marketing Manager,...

We hear it all the time, “sales and marketing need to be aligned.” But what does that actually mean?

B2B marketing doesn’t have to be boring. On this month’s call we had three experienced marketers that were willing to share their “secret sa

Videos are a powerful tool to cut through all the marketing noise and resonate with your audience. New ways to leverage them are being...

Today’s business landscape is more competitive than ever and getting your company to stand out among the crowd is truly a never-ending...

ISVs depend on good relationships with VARs in order to reach potential clients. On the other hand, VARs are often turned off by common...

In the ERP/CRM channel, we all host, sponsor, and attend a variety of events such as webinars, trade shows, and user events – virtual and...

The February 2022 Marketing Group Chat was packed full of valuable insights on leveraging podcasts to extend marketing reach for VARs and...