Non-Mainstream Marketing Strategies Channel Marketers Are Experimenting On
B2B marketing doesn’t have to be boring. On this month’s call we had three experienced marketers that were willing to share their “secret sa
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Matthew Alexander
- 8 min
Marketing with Videos: Best Practices, Tools, Topics, and Promotions
Videos are a powerful tool to cut through all the marketing noise and resonate with your audience. New ways to leverage them are being...
Matthew Alexander
- 10 min
Let’s talk marketing analytics! Which web, email, and social metrics should you track?
Today’s business landscape is more competitive than ever and getting your company to stand out among the crowd is truly a never-ending...
Matthew Alexander
- 6 min
Ask a VAR: How Can an ISV Get Better Engagement and Build a Partnership?
ISVs depend on good relationships with VARs in order to reach potential clients. On the other hand, VARs are often turned off by common...
Matthew Alexander
- 17 min
How to be Successful With In-Person and Virtual Events
In the ERP/CRM channel, we all host, sponsor, and attend a variety of events such as webinars, trade shows, and user events – virtual and...
Matthew Alexander
- 6 min
All You Want to Know About Creating a Podcast
The February 2022 Marketing Group Chat was packed full of valuable insights on leveraging podcasts to extend marketing reach for VARs and...