Videos are a powerful tool to cut through all the marketing noise and resonate with your audience. New ways to leverage them are being devised constantly, and it’s important that we, as marketers, stay up to date. So with that in mind, June’s Group Chat focused on the topic of videos. Hearing from three marketers who have been especially successful by including videos in their marketing efforts, all in attendance walked away with a treasure trove of creative ideas to put into practice back at...

Today’s business landscape is more competitive than ever and getting your company to stand out among the crowd is truly a never-ending battle. Measuring marketing results is vital to drive future success. But with so many tools and so many metrics, how can you make sense of it all and use technology to get results? In the May CMA group chat, we learned a lot from these three marketing mavens: Amanda Sherry , Director of Marketing, Professional Services Industry, HSO Mike Reid , Marketing...

ISVs depend on good relationships with VARs in order to reach potential clients. On the other hand, VARs are often turned off by common ISV marketing faux pas. In our April Marketing Group Chat call, friendly VARs shined some light on these show-stoppers, while giving guidance on how to get in the door the right way and forge a lasting partnership. Our Discussion Leaders Kat Wuethrich , Client Services, Admiral Consulting Group Abra Gilman , Practice Lead, Collins Computing Robert Jolliffe ,...