Take the 2026 Technology Marketing Benchmarks & Trends Survey and make your voice part of the data.

At Channel Marketing Academy's recent discussion on referral and influencer marketing, three industry veterans shared their real-world strategies and surprising insights about building authentic relationships that drive business results. What they revealed might change how you think about influence in B2B entirely.

Marketing teams today face increasing pressure to prove their worth with hard data. But which metrics actually matter, and how can you use analytics to demonstrate real business impact?