At Channel Marketing Academy's recent discussion on referral and influencer marketing, three industry veterans shared their real-world strategies and surprising insights about building authentic relationships that drive business results. What they revealed might change how you think about influence in B2B entirely.

Marketing teams today face increasing pressure to prove their worth with hard data. But which metrics actually matter, and how can you use analytics to demonstrate real business impact?

There are hundreds of sessions at Directions NA, and this year there are several that I'm particularly excited to attend as a marketer in...