The Partner Marketing Group recently surveyed technology marketers to better understand how organizations are approaching today’s biggest marketing challenges and opportunities. The results, captured in the 2026 Technology Marketing Benchmarks & Trends Report, reveal several important trends shaping B2B marketing strategies this year.

Marketers shared the newer AI tools they're testing, what's delivering real value, and where marketers should be paying attention next.

Marketers shared how they are adapting to shrinking budgets while still supporting pipeline growth, partner engagement, and customer retention.