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Join date: Apr 2, 2021
Posts (9)
Jun 17, 2025 ∙ 6 min
# Beyond TikTok: How ERP/CRM Professionals Are Redefining Influencer Marketing
At Channel Marketing Academy's recent discussion on referral and influencer marketing, three industry veterans shared their real-world strategies and surprising insights about building authentic relationships that drive business results. What they revealed might change how you think about influence in B2B entirely.
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May 23, 2025 ∙ 4 min
How to Use Analytics to Show What's Working in Marketing Now
Marketing teams today face increasing pressure to prove their worth with hard data. But which metrics actually matter, and how can you use analytics to demonstrate real business impact?
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Mar 31, 2025 ∙ 3 min
23 Sales & Marketing Sessions at Directions 2025 NA I'm Excited To Attend
There are hundreds of sessions at Directions NA, and this year there are several that I'm particularly excited to attend as a marketer in...
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