Watch Monthly Group Chats
Every academy needs a library. The Channel Marketing Academy has built a resource library for ERP/CRM marketers.
How to Use Analytics to Show What's Working in Marketing Now
Tuesday, May 20, 2025 3:00-4:00pm ET
What marketing tactics are working for marketers in our channel, and how do they actually prove it with real statistics?
Join a panel of detail-oriented marketing professionals working "in the trenches" at ISV and VAR organizations. They will share what’s truly driving results in marketing today, backed by real data and analysis. Plus, their tools and preferred attribution models.
This is your opportunity to learn from peers, exchange innovative ideas, and ask the questions that matter most to your business growth.
Discussion Leaders:
Amanda Sherry, VP of Marketing, Western Computer
Megan McDonagh, Senior Revenue Marketing Manager, Celigo
Hannah Horning, Demand Generation Manager, Archerpoint
Why Can't I Just Buy a List? Building, Maintaining, and Using a Contact Database
Tuesday, April 29, 2025, 2:00pm-3:00pm ET
This session dives into the nitty-gritty of creating and managing a robust contact database. Our panel of experts will kick things off by debunking the myth that buying a list is a quick fix. They'll share real-world insights on why building your own list is crucial for long-term success. Expect to hear about the best practices for gathering contacts organically, ensuring your list is both compliant and effective.
Next, we'll explore the art of maintaining your list. The panelists will discuss strategies for keeping your contacts engaged and your database clean. You'll learn about the importance of regular updates and how to handle unsubscribes gracefully.
Finally, the discussion will shift to using your mailing list effectively. From crafting compelling emails to segmenting your audience for targeted campaigns, our experts will provide actionable tips to maximize your outreach efforts.
Discussion Leaders:
Hannah Horning, Demand Generation Manager, Archerpoint
Nathaly Salinas, Senior Marketing Manager, Velosio
Natalie Jackson, Director Demand Generation, CBIZ
Do you have a topic idea or want to volunteer to be a panelist? Contact Us
What's Working Now in Social Media Marketing
March 21, 2025
Uncover the latest trends and strategies that are making a difference in social media marketing for our industry. Regardless if you are new to the game or been doing this since the beginning, we promise you'll leave with at least one tip to help you stay ahead of the curve.
Our panel of social media experts will dive into the hottest topics, sharing what's currently working across various platforms specific to our channel as well as what are some trends that may not be as efficient.
Our panelists will also discuss how to navigate algorithm changes, leverage influencer partnerships, and measure your success with the right metrics.
Discussion Leaders:
Ammah McMullen, Sr. Integrated Marketing Manager, Solver
Miranda Nguyen, Content Marketing Specialist, TMC
Ben Cole, President, ERP Connect Consulting
Do you have a topic idea or want to volunteer to be a panelist? Contact Us
Navigating User Groups, Communities & Listings
February 18, 2025
Join us for an insightful one-hour panel discussion where we'll explore the ins and outs of user groups, communities, and listings. This session is perfect for anyone looking to expand their network, get listed in the right places, and stand out in our industry.
Our panel of experienced marketers will share their experience on who to collaborate with, how to get your name out there, and the best practices for making a lasting impression. What are the most effective platforms for connecting with like-minded professionals? How do you get listed in high-traffic directories? What are some tips and tricks for making your profile shine? Our panelists will talk about it all, as well as the importance of building genuine relationships and leveraging community involvement for career growth.
Discussion Leaders:
Kristen Hosman, Owner, Mount Evans Consulting
Anya Ciecierski, ERP/CRM Software Blogs
Kate Coffey, VP of Marketing and Events, US Transactions Corporation
We didn't record this month, but you can read the recap blog here.
Top Tools for Efficient Marketers
January 23, 2025
Start the New Year off right by joining us for an engaging and interactive one-hour session where we'll dive into the favorite tools that top marketers swear by to boost their productivity and efficiency. Whether you're a seasoned pro or just starting out, this event is packed with insights that will help you streamline your marketing efforts.
Our expert panel of marketers will each present their go-to tools, explaining why they love them and how they use them in their daily lives. Expect to hear about everything from project management software and social media schedulers to analytics platforms and creative design tools.
Don't miss out on this opportunity to learn, share, and connect with fellow marketers.
Discussion Leaders:
Tasha Widhson, Director of Marketing, congruentX
Sukun Sen, Senior Marketing Specialist, Open Door Technology
Travis South, Marketing Specialist, New Dynamic, LLC
Keeping Everyone Happy When You Market Multiple Vendors
November 19, 2024
It is a balancing act between keeping all your different vendors happy as some may be competing for time on a webinar, space on the website or sales team effort. So how do you make it work? We’ve asked VARs and ISVs to come together to share their experiences with you on how they make it work within their organizations.
Discussion Leaders:
Stephanie McColly, Chief Marketing Officer & Integrator, Crestwood Associates
Greg Montique, Director of Marketing, Alta Vista Technology
Mandy Haberkamp, Director of Demand Gen, Greenshades Software
Building, Promoting and Repurposing Webinars
October 28, 2024
Are webinars a thing of the past? These panelists would argue that they can still be lead-generating tactics for your organization if used correctly. Learn the essential steps to craft engaging webinar content, master promotion techniques to boost attendance, and discover the art of repurposing your webinar for extended reach and impact. This marketing group chat will provide you with proven strategies to maximize the effectiveness of your online presentations.
Discussion Leaders:
Kate Coffey-Bacon, VP Marketing, U.S. Transactions Corporation
Megan McDonagh, Senior Partner Marketing Manager, Celigo
Adam Holmgren, Head of Demand Generation, Rillion
Trade Show Best Practices and Follow Up
Monday September 16, 2024 1:00-2:00pm
Tradeshow season is around the corner! Discover expert insights into what works and what hasn’t when it comes to trade shows. Tune in for tips and tactics to maximize your impact on the show floor as well as the reporting to show value at these events. Whether you're a seasoned exhibitor or new to the trade show scene, this discussion with our panel of experts will equip you with the tools you need to stand out, connect effectively, and turn your trade show investment into tangible results.
Discussion Leaders:
Adriana Di Vito, Marketing Director, Lanham Associates
Julia Roberts, Marketing, Argon & Co.
Jens Decolvenaer, Strategic Partner Manager, Dynavision
Planning a Website Redesign: Tips from Marketers Who Survived
Thursday, May 30, 2024 | 12:00pm ET
Overhauling your website, the most public-facing aspect of your business, can instill fear into the most seasoned marketer. Attend this session, where we will talk with three channel marketers who have been through it and survived. They will share the good, the bad and the ugly on what it takes to make this project a success.
Discussion Leaders:
Roland Chi, Marketing Manager, TMC
Joel Wallgren, VP of Marketing, SignUp Software
Shivam Shukla, Digital Marketing Manager, DynaTech Systems
Customer Success Stories - Turn Satisfied Clients Into Brand Advocates
Wednesday, April 24, 2024 | 3:00pm ET
Your customers are your crown jewels, and their stories are essential to telling your story and building your relationship with future clients. During this call, we will discuss the most and least effective forms of customer proof (programs, reviews, videos, and more) and how to turn your customer success stories into your greatest marketing assets.
Discussion Leaders:
Sabrina Zimara, Director of Demand Generation, Velosio
Delaney Freer-Sanford, Global Marketing Manager, OnActuate
Stacey Campbell, Director of Business Development, Express Info
What’s Working for Lead Generation?
Tuesday March 19 2024 | 3:00pm ET
Lead generation. It's everyone's top marketing objective. Join the discussion about what is working for lead generation. Is it user lists? Paid subscriptions? Events? SEO/SEM? Our industry experts will share what's working for them and what they're doing to evolve their lead generation tactics.
Discussion Leaders:
Brandon Stec, VP of Demand Generation, TrueCommerce
Nicole Groenke, Demand Generation Analyst, Epicor
Amanda Sherry, Director of Marketing, Western Computer
Top Tools Marketers Love
February 22, 2024 | 11:30-12:30 ET
As marketers, we use various tools designed to make our lives easier - from social media scheduling to email automation to AI generation. Learn from our panel of experts on the tools they love, the tools they hate, and how they use marketing tools to find success. Have your own favorites? We'd love to hear from you too!
Discussion Leaders:
Laura Reininger, Content Specialist, Clicklearn
Breanna Harrison, Marketing Coordinator, CoNetrix
Suzanne Scanlan, Director of Marketing, Archerpoint
In Person Events: Best Practices For Success
January 25, 2024 | 2:00 – 3:00pm ET
Events are a big chunk of the budget for marketing departments: the cost of the event itself, side-sponsorship opportunities, and travel costs for people in the booth as well as time away from the office. How do you prioritize which events to attend? What type of events have the best ROI, industry-specific versus vendor-specific? During the call, our panelists will discuss best practices for getting ready before, during and after an event.
Discussion Leaders:
Tiffany Allen, Director of Channel Program, Paymerang
Jeremy Prichard, Director of Sales and Marketing, Trindocs
Angie Ryan, Director of Marketing, Cavallo
Budgeting and Planning Tips
Friday, November 17, 2023 2:00pm – 3:00pm ET
2024 is right around the corner which means you have probably already started building your marketing plan, but this could be a great session to see how others in our industry are looking at it, how they analyze where to put their marketing budget and how they present their plan to the rest of the organization. Take this hour to inspire and be inspired by other marketers in our community.
Discussion Leaders:
Amy Spencer, VP of Marketing, US, HSO
Khaled Nassra, Head of Marketing, Binary Stream
Lee Sharp, Director of Marketing and Communications, Unified A/R
Sponsored by The Partner Marketing Group
Marketing Analytics and How You Can Track Your ROI
Thursday, October 26, 2023 2:00pm – 3:00pm ET
As marketers, we get asked to validate if an event, activity or campaign was worth the effort or spend on a regular basis. During this call, we will discuss with some seasoned marketers what they track and what they do to ensure that they are getting the data they need in order to share with the appropriate stakeholders in their organizations.
Discussion Leaders:
Mary Miller, Marketing Director, Paytrace
Hannah Horning, Demand Generation Manager, Archerpoint
Mike Reid, Marketing Manager, Encore Business Solutions
Sponsored by GroupBloggers.
All About AI for Marketing
Wednesday September 20, 2023 1:00pm – 2:00pm ET
Our panelists will chat about using AI for content, social media and more. They'll share tips on coming up with great prompts, figuring out what tasks AI is great for (and not so much), and suggesting apps and tools they have experimented with. Don't miss out on this chance to level up your marketing game with AI!
Discussion Leaders:
Melissa Bell, Venn Technology
Peter Matejcek, WorflowX
Miranda Nguyen, Technology Management Concepts
Sponsored by The Solutions Connection
The Power of Blogs – How to Make it Easy, Stand Out & Where to Post
Thursday, June 29, 2023 at 2:00 pm ET
We know that blogging is great for building up your content library, but it can be a cumbersome task. We often get asked the questions;
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How do you make it easier?
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How do you stand out?
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Where should you post?
Join us to learn how to create blogs that will get people engaging, find ways to get extra mileage out of old content, and where it is best to post them. Plus, learn some tips and tools from our pros that will help you to write better blog articles faster.
Panelists:
Anya Ciecierski, ERP/CRM/Cloud Software Blog
Julie Stankey, NexVue Information Systems
Suzanne Scanlan, ArcherPoint
Sponsored by: emfluence
Employee Advocacy - Getting Your Team Involved in Marketing
Tuesday, May 30, 2023 11:00 – 12:00 pm ET
Most often organizations assume that marketing just falls on the marketing department. With digital marketing, this is simply no longer the case. Everyone within your company is a brand ambassador. So how do you get your colleagues in other departments to participate? Join our panel of experts to learn how you can get everyone involved and step up your marketing in new ways.
Discussion Leaders:
Megan Mann, commercebuild
Melissa Bell, Venn Technology
Danielle Moriana, Avanade
Sponsored by emfluence
April 2023: Paid Search and Paid Social – Costs, Results and Best Practices
Tuesday April 25, 2023 2:00-3:00pm
There is plenty of advice on this topic, but what really counts is what works in our unique channel. This session will discuss the specifics of paid search and paid social done by three marketers focused on branding and lead generation for their ERP/CRM partner organizations.
Discussion Leaders:
Ben Scotland, Catapult
Emily Gillingham, Sylogist
Brent Knowles, RSM US
Sponsored by emfluence
March 2023: Managing Account Based Marketing on a Smaller Scale
Tuesday March 21, 2023 3:00-4:00pm
We’ve heard a lot of success stories around account-based marketing for larger companies, but does this strategy really work for smaller ones? Learn about what you need to adapt in order to get the most out of this strategy for SMBs.
Discussion Leaders:
Natalie Jackson, Director, Demand Generation, CBIZ
Jemina Boyd, Director of Marketing, PairSoft
Kelleigh Lang, Senior Marketing Manager ABM, Avalara
Sponsored by: Marketing CoPilot
February 2023: Creative Ways to Drive Attendance to Webinars
Friday February 17, 2023 1:00-2:00pm
Are webinars still working for you? With the virtual webinar and conference world exploding with new players and strategies over the past few years, marketers have had to become more creative than ever to drive attendance. Learn some tips and tricks as other marketers share their ideas on how they get webinars to work for them.
Discussion Leaders:
Brian Neufeld, Director of Marketing, Insight Works
Daniel Adams, Digital Manager, Greenshades
Jen Childress, Director of Marketing, Vicinity Software
Sponsored by: The ISV Society
January 2023: Hiring Tips to Find Marketing Talent and Skills Marketers Should Develop to be Hired
Thursday January 26, 2023 2:30-3:30pm ET
What are successful companies doing now to find marketing talent? Hear from three executives responsible for hiring and managing marketing teams in our channel. Find out the places they look, the skills they hire for and what job seekers should know to get hired.
Discussion Leaders:
Amy Spencer, VP of Marketing US, HSO
Monica Hoyer, Marketing Director, emfluence
Danica Weappa, Director of Marketing, Greenshades
Sponsored by: Workflowx
November 2022: Success and Failures with Marketing Automation
Some people think email marketing is dead, but we are ready to argue that it has just evolved. Now more than ever we need to learn how marketing automation can help to make our email marketing activities more effective. Marketing automation software should save time (and money). Sometimes it works, sometimes it doesn’t. In this session, three marketers will talk about their best practices, the systems they have used, their success, and their failures too.
Discussion Leaders:
Roland Chi, Marketing Automation Expert / Digital Marketing Strategist, Technology Management Concepts
Vincent Kelly, Head Of Marketing, Solgari
Hannah Horning, Demand Generation Manager, ArcherPoint
Sponsored by: ClickDimensions
October 2022: How Marketing Can Align With Sales and Beyond
We hear all that time that sales and marketing need to be aligned. But what does that actually mean? What are the steps needed to make it happen? Also find out why it is important for other teams within the organization to be aligned to add more value to the marketing messaging and strategy.
Discussion Leaders:
Timothy Britton, Marketing Manager, Innovia Consulting
Samantha Bush, Marketing Programs Manager, FloQast
Greg Miles, Marketing Manager, iCepts Technology Group
Sponsored by: Stratos Cloud Alliance
September 2022: Non-Mainstream Marketing Strategies Channel Marketers Are Experimenting On
B2B marketing doesn’t have to be boring. Find out how some Partners are taking creative B2C tactics and adjusting them to make an impact in our industry. Then share your ideas of what you are working on.
Discussion leaders:
Khaled Nassra, Head of Marketing, Binary Stream
Amisha Gandhi, SVP Marketing, Tipalti
Tania Konczynski, Global Marketing Director, Bam Boom Cloud
Sponsored by: The Solutions Connection
June 2022: Marketing with Videos: Best Practices, Tools, Topics and Promotions
Videos have become more important than ever in our digital marketing strategy and it is important that we continuously stay up to date on what are the latest trends. Bring your questions and get ready to learn as we talk to some of the marketers who have been able to make the most of their video strategy.
Discussion leaders:
Lindy Belley, Senior Marketing Manager, HSO
Melissa Greenhill, Marketing Specialist, Encore Business Solutions
Troy Grabel, Marketing Director
Sponsored by: emfluence
May 2022: Let’s talk marketing analytics! Which web, email, and social metrics should you track?
Do you know which web, email and social metrics you should be tracking? It is hard to know and understand them all. Join our Marketing Group Chat to learn how to measure your efforts more effectively, including what metrics make sense to track and which ones you can ignore.
Discussion leaders:
Amanda Sherry, Director of Marketing, Professional Services Industry, HSO
Mike Reid, Marketing Manager/Demand Generation, Encore Business Solutions
Sheyna Webster, Senior Demand Generation Manager, SourceDay
Sponsored by: MarketingCopilot
April 2022: Ask a VAR: How Can an ISV Get Better Engagement and Build a Partnership?
ISVs want to engage with more resellers, resellers are inundated with marketing requests. How do they work together? Join our Marketing Group Chat where Resellers and ISVs can learn how to be more collaborative.
Discussion leaders:
Kat Wuethrich, Client Services, Admiral Consulting Group
Abra Gilman, Practice Lead, Collins Computing
Robert Jolliffe, Owner, Sabre Limited
Sponsored by: MSDynamicsWorld
March 2022: How to be Successful with In-Person and Virtual Events
We all host, sponsor, and attend a variety of events such as webinars, tradeshows, and user events - virtual and online. As the world (tries!) to get back to normal, what are some best practices and latest trends for planning, attending, and following up on events in our ERP/CRM industry? How can marketers select which events to sponsor and fit that into their marketing budgets?
Discussion leaders:
Chelsea DiDio, RSM
Steve Dwyer, WithoutWire
Danielle Parks, Enavate
Sponsored by: ERP/CRM Software Blog
February 2022: Topic: All You Want to Know About Creating a Podcast
Have you been thinking about starting a podcast to promote your business/product? In this call, we will talk with several ERP/CRM marketers that are podcasters. Find out the pros and the cons, the tools they use, and what it takes to make it successful. Plus, an alternative option if a full podcast is not the right fit.
Discussion leaders:
Amiee Keenan, The ISV Society (The ISV Society Podcast)
Darcy Boerio, DAB Partners (Enterprise Software Podcast)
Rick McCutcheon, PartnerTalks (PartnerTalks Interview Series)
The Keys to Marketing Across Generations in 2024
Watch On-Demand
Marketing across generations in B2B can be tricky for teams with limited resources or those aiming to connect with multiple age groups simultaneously. In this 90-minute consultative workshop, you'll engage with a panel of marketers from Gen-X to Millennial, delving into strategies for unifying your campaigns to resonate with all audiences.
Discover essential tactics for effectively reaching your evolving buying committee, focusing on building and nurturing trust. Gain practical advice and actionable tips on how to craft compelling marketing initiatives that engage and captivate your diverse audience.
Bring your campaign/idea to this session and we will walk through the creation of marketing materials you can start using right away - video, blog, social, etc. We'll even get a little help from AI marketing tools.
It's like free consulting (well, almost free) to use your message, delivered to your target audience, created in the way they want to receive it.
What You Need to Know to Use LinkedIn Ads: Strategies, Analytics, and Insider Tips
Watch On-Demand
Find out how a successful marketer in our channel is able to unlock the full potential of LinkedIn advertising in this dynamic session led by Amanda Sherry, Director of Marketing at Western Computer. She will dive deep into the art of crafting compelling ad campaigns on one of the most influential professional platforms. This 1-hour session is not a chat, it is real training you can put into practice to get better results.
You’ll learn:
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Essential Steps Before Clicking 'Login': A pre-LinkedIn checklist to maximize your ad success.
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Crafting Your Ad Blueprint: Techniques to define and refine your advertising strategy.
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Targeting Mastery: How to pinpoint your audience for maximum engagement.
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Analytics Unveiled: Embrace the power of data with a deep dive into metrics that matter.
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Proven Best Practices: Gain exclusive access to a curated list of tips from LinkedIn consultants.
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Wisdom Without the Wounds: Learn from the missteps without the cost, as I share hard-earned lessons from years running LinkedIn ads
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Budgets: What you can expect to pay to LinkedIn to see results.