Why Marketers Should Take the 2026 Technology Marketing Benchmarks & Trends Survey
- CMA Admin
- Jan 19
- 2 min read
Every year, marketing teams are asked to do more with tighter budgets, evolving technology, and rising expectations from leadership. And every year, marketers ask the same question:
“Are we doing this right… or are we just guessing?”
That’s exactly why The Partner Marketing Group (TPMG) has been producing the Technology Marketing Benchmarks & Trends Report for more than a decade. The 2026 edition is officially underway, and it starts with one simple (but powerful) step: your input.
This report is built on real data from marketers in the field. The survey captures how teams are budgeting, planning, generating leads, creating content, using AI, adopting marketing automation, and much more. It’s a practical, benchmark-driven resource marketers can use to validate decisions, spot gaps, and plan smarter for the year ahead.
Why This Survey Matters (Especially in 2026)
Marketing has changed fast and it’s not slowing down. AI is reshaping workflows. SEO is evolving into AI-driven discovery. Budgets are under scrutiny. Teams are being asked to prove ROI more clearly than ever.
The 2026 survey helps answer questions like:
Where are marketing budgets actually going?
Which lead generation tactics are delivering results?
What content formats are performing best?
How are teams really using AI (not just talking about it)?
Which tools and automation are making marketers more efficient?
If you’ve ever wished you could peek behind the curtain and see what other teams are doing, you’re not alone. This survey turns that curiosity into clarity.
What’s in It for You?
By taking the survey, you’re helping shape a report you can use all year long. Past editions have been used to:
Support budget conversations with leadership
Guide strategy and planning sessions
Benchmark performance against peers
Identify trends before they go mainstream
Plus, the survey is designed to be quick, straightforward, and marketer-friendly. No fluff. No trick questions. Just meaningful insights.
If you want better benchmarks, better data, and better conversations in 2026, it starts here.