New Report Compares 162 Microsoft Dynamics Partner Websites
- Anya Ciecierski
- Jun 17
- 3 min read
Your website is often the first place a prospect forms an opinion about your company, long before a conversation ever happens. So how does yours actually compare to the rest of the channel?
We just released our findings after the painstaking task of reviewing 162 Microsoft Dynamics partner websites. It's not gated. No form, no email required, just free info, and it's fun to see how your website might compare to the rest of the channel.
What is the 2026 Website Benchmark Report for Microsoft Dynamics Partners?
The 2026 Website Benchmark Report is a manual review of 162 Microsoft Dynamics partner websites, all of them active members of the ERP Software Blog and CRM Software Blog communities. Real people did the looking, not a bot and not an algorithm. We went in expecting a quick audit. It turned into one of the more time-consuming projects we've tackled, because the more we looked, the more there was to look at.
This isn't a technical performance audit. We're not measuring server speed or uptime. We're looking at what's actually on these sites, the features, the messaging, and the content choices partners are making, and how those choices stack up against the rest of the channel.
Here's everything we evaluated:
SEO structure and authority signals
Domain age
Backlink counts for ISVs and VARs
Desktop and mobile page speed
LinkedIn activity and follower counts
Blog publishing frequency, both on partners' own sites and on ERP and CRM Software Blogs
YouTube channel activity and engagement
Usability and accessibility best practices
Chatbot adoption
Home page and interior page title and description tag optimization
Proper use of header tags (H1, H2, H3)
Case studies, testimonials, and other trust signals
Outdated Microsoft Gold and Silver badge usage
Pricing page transparency
About Us page quality and team introduction pages
How prepared each site is for AI search in 2026
Why this matters for Dynamics partners
A website that says the right things does more than look professional. Buyers use it to decide whether you understand their problems and whether you're worth contacting, and increasingly, AI-driven search tools like ChatGPT, Copilot, and Gemini use your messaging and content to decide whether you even show up in the conversation at all. Get either of those wrong and it doesn't matter how good your team is in the room, you never get the chance to prove it.
Which partner websites stood out
Across all 162 sites, a handful of companies separated themselves from the pack. Corpay, Avalara, Weidenhammer, PayTrace, Mount Evans Consulting, Rockton Software, RSM US LLP, Insight Works, Inogic, EthoTech, Volt Technologies, Solver, Red Maple, Boyer, Journey Team, Crestwood Associates, Western Computer, ACE Micro, DealHub, Stoneridge Software, and TMC each earned a spotlight for doing something other partners can learn from.
The reasons vary site by site, which is exactly why they're worth reading rather than us summarizing here.
What's the goal of the 2026 Website Benchmark Report for Microsoft Dynamics Partners?
Our goal with this report is simple. We wanted to give Microsoft Dynamics partners a clear, data-backed benchmark they can actually use, not a vague sense of "your website could be better" but a real picture of how you compare and where the easiest wins are sitting.
No Email Required
No, we want to keep it simple. We built this to help the community, not to collect leads. The same philosophy we believe in at the Channel Marketing Academy.
There's no form and no gate. Just click through and see where your site lines up against the rest of the channel.
What if You Need Help After You See How Your Website Compares?
The founders of Channel Marketing Academy can help!
One easy win if you came away thinking your site needs more visibility: publishing content on ERP Software Blog or CRM Software Blog is one of the most effective ways to drive qualified traffic back to your own website. Get details at www.groupbloggers.com
If your website itself needs work, or you need an entire marketing plan to drive traffic there, reach out to The Partner Marketing Group.
By Anya Ciecierski, Co-Founder, ERP/CRM Software Blog
