What if you didn't have to rely on big events and expensive marketing initiatives to generate leads?
It has been a tough year for all of us. We as ISVs rely so heavily on in-person events to collaborate, get in front of our target audience, and generate leads.
Since we were not able to do that, we had to think outside the box and come up with new and innovative ways but without an expensive price tag.
What are some of the ways to do that?
Collaboration with other ISVs of course. Such as joint:
Webinars
Blogs
Virtual events
In both the Dynamics GP and Acumatica space it was all about leveraging the power of relationships and creating content to execute various initiatives.
Some of these webinars and events were quite successful. In regards to webinars; there were over 100 registrants for one of them and 20 NEW leads from another. For virtual events, there were hundreds of attendees.
Because we are working together, sharing the workload, sharing our knowledge and expertise, and bringing educational content to audiences so that everyone wins.
It doesn't have to be time-consuming or complicated. It's all about having a central place to come together and execute marketing initiatives throughout the year. This is where the ISV Society comes in.
Collaborate. Educate. Generate.
Imagine working with a group of ISVs on a monthly basis. Collaborating together to create marketing content.
Membership Details:
One central place to collaborate and brainstorm.
Marketing kits to help you execute joint initiatives.
Monthly strategy calls.
Ongoing marketing support.
4 joint webinars a year.
Content collaboration tool.
If you would like to be a part of this community and gain momentum throughout the year just reach out to schedule a call to discuss.
By Amiee Keenan, www.theisvsociety.com