B2B marketing doesn’t have to be boring. On this month’s call we had three experienced marketers that were willing to share their “secret sa

Every time Microsoft changes a product name, you can hear a marketer cry. At one point, Microsoft changed the name of one of the Dynamics products three times in just a few years. Marketers had to completely redo websites, SEO strategies, tradeshow booths, and business cards each time. It led to a standing joke, “We sell Dynamics 365 or whatever Microsoft calls it these days”. A brilliant marketer, that I now know is Ryan Harris , gave away these "or whatever its name is now"