Product Marketing Manager
Cavallo is on a mission to make distribution operations radically better, and we are seeking an experienced Product Marketing Manager to help guide us to that goal. The Product Marketing Manager will utilize their knowledge of the market and current/prospective customers to create and manage the product positioning and messaging that resonates with our target audience. The Product Marketing Manager will be able to translate product features and functionality from Product Development into benefit-based content that will appeal to and be understood by all audiences. They will work to better educate prospects, customers, and partners on Cavallo’s products to drive business growth, effectively preparing the “what we need to say” messaging outline so other marketing team members can successfully develop and communicate the “how we say it” portion.
A typical day would include:
Providing product positioning and messaging that presents our product’s value proposition in a way that resonates and clearly articulates how we create value for our customers;
Conducting market intelligence to determine user and buyer personas, purchase motivators, competitive landscape intelligence, and use case scenarios;
Developing innovative campaigns that drive product adoption, demand generation, and supports the retention of existing customers and the acquisition of new customers;
Assessing the effectiveness of the marketing campaigns on an ongoing basis, and reporting back to the business on required changes;
Working closely with both the Product and Marketing Teams to create relevant content - case studies (written and video), marketing videos, blog posts, fact sheets, product cards, webinars, etc.
This may be the job for you if:
You have earned a BS/MS degree in marketing or a related field;
You have 5+ Years of Product Marketing experience;
You possess a track record of successfully working with both creatives and technical product resources;
You have superior communication skills, both written and verbal;
You possess strong organizational, relationship and project management skills;
You have a solid knowledge of software tools and stay up-to-date with the latest trends and best practices in marketing;
You are a stellar critical thinker and creative problem solver;
You are detail oriented and possess a strong sense of personal ownership;
You are self-motivated, hard-working and strive to be the best version of yourself daily;
You enjoy working in a collaborative environment and are looking to join a team of people who are eager to learn, share knowledge and are united in reaching Cavallo’s mission;
You personify Cavallo’s Core Values (https://www.cavallo.com/values/).
Topic: Success and Failures with Marketing Automation
Wednesday Nov 16, 2022 1:00 – 2:00pm ET
Some people think email marketing is dead, but we are ready to argue that it has just evolved. Now more than ever we need to learn how marketing automation can help to make our email marketing activities more effective. Marketing automation software should save time (and money). Sometimes it works, sometimes it doesn’t. In this session, three marketers will talk about their best practices, the systems they have used, their success, and their failures too.
Roland Chi, Marketing Automation Expert / Digital Marketing Strategist, Technology Management Concepts
Vincent Kelly, Head Of Marketing, Solgari
Hannah Horning, Demand Generation Manager, ArcherPoint
This group chat is sponsored by:
ClickDimensions is the platform for SMBs (Small and Mid-size Businesses) that unifies all your sales and marketing efforts and gives you more control over every lead. ClickDimensions helps SMBs take back control of their leads by giving them a way to reach every target, see every interaction, and connect everything together – all from a single platform.
Tuesday October 26, 2021 1:00 – 1:45pm Eastern Time
Topic: What’s working now in the Marketing B2B World?
As marketers, we always want to stay up to date on the latest marketing trends. We are constantly searching for the cool and innovative ideas our peers have come up with that have worked well (and are worth repeating!). This is why we thought this would be a great inaugural session for our Marketing Group Chats.
Come to our first ever Marketing Group Chat. A few marketing pros will discuss what they see within our industry and across their organizations, and then we want to hear YOUR ideas.
Julia Flaherty, Ledgeview Partners
Mary Miller, KwikTag
Christi Whipple, Avalara
Digital Marketing Manager
JourneyTEAM is looking for a Digital Marketing Manager to handle inbound and outbound marketing strategies closely related to SEO and our web presence.
Please apply online.
This group chat is sponsored by:
At the Channel Marketing Academy we want to help you use the power of the group by connecting with other marketing professionals. The ERP and CRM Software Blogs are group blog programs to help VAR and ISV Partners use the power of the group to drive more traffic, and leads, to their website. Find out more about monthly membership at www.groupbloggers.com
This group chat is sponsored by:
With over 30 years Microsoft Business Applications experience, Stratos Cloud Alliance provides all the tools, services, resources, and support a Microsoft Partner needs to build a profitable cloud solutions business from Microsoft 365 to Dynamics 365, Power Platform, and Azure Services. Whether you’re a current Microsoft partner, non-Microsoft reseller, accounting or professional services firm, MSP, or ISV, Stratos is dedicated to help you grow your business and offerings at the pace that is right for you.
Marketing Lead - Professional Services Industry
Remote (United States)
If you are a collaborative and confident self-starter with 7+ years of experience planning and executing scalable B2B and referral marketing programs targeting professional services firms for a Microsoft partner, let’s talk. We’re looking for an industry marketing lead with a proven track record of executing multi-channel demand generation campaigns and developing messages that resonate with companies in the professional services industry, such as architectural, engineering, and construction (AEC) firms, legal practices, and technology consultancies.
How To Apply
Submit your resume by clicking on the button below
Are you a B2B Software Marketing & Communications expert who has a passion for engaging people with social media?
Enavate is a consulting company that transforms businesses and the lives they touch. To us, it’s personal. We care about ERP and Cloud technology and the people who use it. We are growing fast and building a Marketing team that will take our business to the next level.
We are looking for a Communications Strategist responsible for building awareness of Enavate’s brand and offerings. You are a motivated communicator, content creator and social media expert. You will spur conversations and drive traffic via the press and influencer relations by managing multiple social media channels, conducting media briefings, running engagement campaigns, and other tasks.
Please apply via career site.
Content Marketing Specialist
El Segundo, CA
We are looking for a Content Marketing Specialist to join our ambitious Marketing team and drive the copywriting activities to support our strategic initiatives and achieve established lead generation goals for our products, services, and brands. It is a full-time position with a hybrid working model (WFH and from our office in El Segundo, CA) for a marketing professional who has 2-3 years of experience in B2B Marketing.
You will work with the Marketing Manager to translate industry topics into engaging content ideas, as well as assisting in the development of a content marketing strategy and editorial plan that aligns with and supports brand awareness, demand generation, and prospect nurturing.
You will create social media posts, blog articles, eBooks, infographics, landing pages, and develop email campaigns that generate website traffic and maximize conversion.
It is essential that you have good Copywriting abilities, strong proofreading and editing skills as well as being able to think critically and strategically with marketing campaigns and data.
Contact email: email@example.com
Product Marketing Manager
Jacksonville FL or Remote
We are looking for a Product Marketing Manager that knows payroll software or HRIS. You will be marketing’s subject matter for Greenshades' payroll, HR, and tax products and capabilities. This role reports to the Director of Marketing but will work closely with our Product Management, Customer Success, and Creative teams to develop and execute product messaging and positioning aligned to key industry personas that support the awareness and adoption of Greenshades' payroll, HR, and tax solutions. As a Product Marketing Manager, you are the product expert storyteller. We are VC-backed with large growth aspirations!
(Eastern Time Zone)
PreGame Tech Tutorial
11:45 – 12:00
12:00 – 12:30
“Pub Trivia” Happy Hour