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Product Marketing Manager


Cavallo is on a mission to make distribution operations radically better, and we are seeking an experienced Product Marketing Manager to help guide us to that goal. The Product Marketing Manager will utilize their knowledge of the market and current/prospective customers to create and manage the product positioning and messaging that resonates with our target audience. The Product Marketing Manager will be able to translate product features and functionality from Product Development into benefit-based content that will appeal to and be understood by all audiences. They will work to better educate prospects, customers, and partners on Cavallo’s products to drive business growth, effectively preparing the “what we need to say” messaging outline so other marketing team members can successfully develop and communicate the “how we say it” portion.


A typical day would include:

  • Providing product positioning and messaging that presents our product’s value proposition in a way that resonates and clearly articulates how we create value for our customers;

  • Conducting market intelligence to determine user and buyer personas, purchase motivators, competitive landscape intelligence, and use case scenarios;

  • Developing innovative campaigns that drive product adoption, demand generation, and supports the retention of existing customers and the acquisition of new customers;

  • Assessing the effectiveness of the marketing campaigns on an ongoing basis, and reporting back to the business on required changes;

  • Working closely with both the Product and Marketing Teams to create relevant content - case studies (written and video), marketing videos, blog posts, fact sheets, product cards, webinars, etc.


This may be the job for you if:

  • You have earned a BS/MS degree in marketing or a related field;

  • You have 5+ Years of Product Marketing experience;

  • You possess a track record of successfully working with both creatives and technical product resources;

  • You have superior communication skills, both written and verbal;

  • You possess strong organizational, relationship and project management skills;

  • You have a solid knowledge of software tools and stay up-to-date with the latest trends and best practices in marketing;

  • You are a stellar critical thinker and creative problem solver;

  • You are detail oriented and possess a strong sense of personal ownership;

  • You are self-motivated, hard-working and strive to be the best version of yourself daily;

  • You enjoy working in a collaborative environment and are looking to join a team of people who are eager to learn, share knowledge and are united in reaching Cavallo’s mission;

  • You personify Cavallo’s Core Values (

This group chat is sponsored by:

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With over 30 years Microsoft Business Applications experience, Stratos Cloud Alliance provides all the tools, services, resources, and support a Microsoft Partner needs to build a profitable cloud solutions business from Microsoft 365 to Dynamics 365, Power Platform, and Azure Services. Whether you’re a current Microsoft partner, non-Microsoft reseller, accounting or professional services firm, MSP, or ISV, Stratos is dedicated to help you grow your business and offerings at the pace that is right for you.


Tuesday October 26, 2021 1:00 – 1:45pm Eastern Time 


Topic: What’s working now in the Marketing B2B World? 

As marketers, we always want to stay up to date on the latest marketing trends. We are constantly searching for the cool and innovative ideas our peers have come up with that have worked well (and are worth repeating!). This is why we thought this would be a great inaugural session for our Marketing Group Chats. 


Come to our first ever Marketing Group Chat. A few marketing pros will discuss what they see within our industry and across their organizations, and then we want to hear YOUR ideas. 


Discussion leaders: 

JourneyTeam logo

Digital Marketing Manager

Remote/ Utah

JourneyTEAM is looking for a Digital Marketing Manager to handle inbound and outbound marketing strategies closely related to SEO and our web presence.

Please apply online.

This group chat is sponsored by:

ERP Blog Logo

At the Channel Marketing Academy we want to help you use the power of the group by connecting with other marketing professionals. The ERP and CRM Software Blogs are group blog programs to help VAR and ISV Partners use the power of the group to drive more traffic, and leads, to their website. Find out more about monthly membership at

HSO logo

Marketing Lead - Professional Services Industry

Remote (United States)

If you are a collaborative and confident self-starter with 7+ years of experience planning and executing scalable B2B and referral marketing programs targeting professional services firms for a Microsoft partner, let’s talk. We’re looking for an industry marketing lead with a proven track record of executing multi-channel demand generation campaigns and developing messages that resonate with companies in the professional services industry, such as architectural, engineering, and construction (AEC) firms, legal practices, and technology consultancies.

How To Apply

Submit your resume by clicking on the button below

This group chat is sponsored by:


Women in Dynamics is here to help companies embrace diversity, equality and inclusion, so these companies can reap the benefits, and become more successful. Join us at Directions North America in San Diego for three inspiring days filled with dynamic discussions, a Women in Dynamics Luncheon and invaluable networking opportunities at our meeting point in the Premier Sponsor Exhibit area.

This group chat is sponsored by:

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Do you have a project that would make a great success story? Let Anya write it for you. Anya Ciecierski has the industry experience to dig out the details and quantifiable benefits that will make your case study truly powerful. 

Details and pricing.

Also check out: 11 Creative Ways ERP/CRM Partners Get More Mileage out of Case Studies & Success Stories

enavate logo

Communications Strategist


Are you a B2B Software Marketing & Communications expert who has a passion for engaging people with social media?



Enavate is a consulting company that transforms businesses and the lives they touch. To us, it’s personal. We care about ERP and Cloud technology and the people who use it. We are growing fast and building a Marketing team that will take our business to the next level.



We are looking for a Communications Strategist responsible for building awareness of Enavate’s brand and offerings. You are a motivated communicator, content creator and social media expert. You will spur conversations and drive traffic via the press and influencer relations by managing multiple social media channels, conducting media briefings, running engagement campaigns, and other tasks.

Please apply via career site.

This group chat is sponsored by:

emfluence logo

The emfluence marketing platform is the perfect compliment to your MS Dynamics environment. The integration allows for a two-way data sync of contacts and leads and campaign reporting in the CRM. We have a top-ranked support team, our interface is fully embedded in the CRM, and we are a Certified Microsoft Partner.

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Topic: Success and Failures with Marketing Automation

Wednesday Nov 16, 2022 1:00 – 2:00pm ET


Some people think email marketing is dead, but we are ready to argue that it has just evolved. Now more than ever we need to learn how marketing automation can help to make our email marketing activities more effective. Marketing automation software should save time (and money). Sometimes it works, sometimes it doesn’t. In this session, three marketers will talk about their best practices, the systems they have used, their success, and their failures too.


​Discussion Leaders:

Roland Chi, Marketing Automation Expert / Digital Marketing Strategist, Technology Management Concepts

Vincent Kelly, Head Of Marketing, Solgari

Hannah Horning, Demand Generation Manager, ArcherPoint

This group chat is sponsored by:

click dimensions logo

ClickDimensions is the platform for SMBs (Small and Mid-size Businesses) that unifies all your sales and marketing efforts and gives you more control over every lead. ClickDimensions helps SMBs take back control of their leads by giving them a way to reach every target, see every interaction, and connect everything together – all from a single platform.

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Publish your job listing for a Marketing related position in the ERP/CRM industry on the Channel Marketing Academy website for a one time payment of $75. We will display the listing online for 30 days and do our best to promote it for you.

“Within one week of posting our job here we had 10 applicants from all over. Thanks for the extra exposure.”

– Bethany Foyt, JourneyTEAM

Browse job listings for marketing professionals in the ERP/CRM industry.

HSO logo

Professional Services Industry Marketing Manager


Reporting to the VP of US Marketing, the person in this role will be a collaborative and confident self-starter with the ability to build a pipeline for HSO’s professional services industry practice through scalable B2B and referral marketing programs.

How To Apply

Submit your resume by clicking on the button below.

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What Drives Marketers to Drink? (Unrecorded Session)  

Wednesday December 20, 2023, 3pm-4pm EST


As marketers, we all live similar situations and roadblocks, come and talk/vent with your peers about all things marketing. Budgets, rebranding, scammy tools – whatever you like! Bring your questions, give your advice and turn on your cameras so we can connect as a CMA group and share openly and candidly. If you are new to the channel, or a seasoned veteran, there will be something for everyone during this call. (Cocktails optional but welcome).

TMC Logo

Content Marketing Specialist

El Segundo, CA

We are looking for a Content Marketing Specialist to join our ambitious Marketing team and drive the copywriting activities to support our strategic initiatives and achieve established lead generation goals for our products, services, and brands. It is a full-time position with a hybrid working model (WFH and from our office in El Segundo, CA) for a marketing professional who has 2-3 years of experience in B2B Marketing.


You will work with the Marketing Manager to translate industry topics into engaging content ideas, as well as assisting in the development of a content marketing strategy and editorial plan that aligns with and supports brand awareness, demand generation, and prospect nurturing.


You will create social media posts, blog articles, eBooks, infographics, landing pages, and develop email campaigns that generate website traffic and maximize conversion.


It is essential that you have good Copywriting abilities, strong proofreading and editing skills as well as being able to think critically and strategically with marketing campaigns and data.


greenshades logo

Product Marketing Manager

Jacksonville FL or Remote

We are looking for a Product Marketing Manager that knows payroll software or HRIS. You will be marketing’s subject matter for Greenshades' payroll, HR, and tax products and capabilities. This role reports to the Director of Marketing but will work closely with our Product Management, Customer Success, and Creative teams to develop and execute product messaging and positioning aligned to key industry personas that support the awareness and adoption of Greenshades' payroll, HR, and tax solutions. As a Product Marketing Manager, you are the product expert storyteller. We are VC-backed with large growth aspirations!

This group chat is sponsored by:

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We help technology companies build marketing sales funnels that launch sales. Our proven methodology will help you drive more leads at less cost, ensure leads are not mismanaged, and ultimately grow revenue.

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(Eastern Time Zone)


PreGame Tech Tutorial

11:45 – 12:00

Inspirational Keynote

12:00 – 12:30


Breakout Sessions 




Panel Sessions 



Presentation Sessions 



Panel Sessions 




“Pub Trivia” Happy Hour


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