Tuesday October 26, 2021 1:00 – 1:45pm Eastern Time 


Topic: What’s working now in the Marketing B2B World? 

As marketers, we always want to stay up to date on the latest marketing trends. We are constantly searching for the cool and innovative ideas our peers have come up with that have worked well (and are worth repeating!). This is why we thought this would be a great inaugural session for our Marketing Group Chats. 


Come to our first ever Marketing Group Chat. A few marketing pros will discuss what they see within our industry and across their organizations, and then we want to hear YOUR ideas. 


Discussion leaders: 

Client Marketing Strategist


Enavate continues to expand our marketing team! If you are a forward-thinking and creative B2B marketer who is passionate about how an organization communicates and delivers value to their clients, this position may be for you. The Client Marketing Strategist is responsible for driving demand for cross-sell and up-sell opportunities into our client base, while focusing on campaigns that support retention and loyalty. Key responsibilities include developing strategic relationships with our client account team and sales managers to execute marketing plans that drive business for Enavate products, offerings and services, as well as ensuring marketing messages, sales tools, content and overall marketing plans are optimized for the client audience.

Please apply via career site.

Communications Strategist


Are you a B2B Software Marketing & Communications expert who has a passion for engaging people with social media?



Enavate is a consulting company that transforms businesses and the lives they touch. To us, it’s personal. We care about ERP and Cloud technology and the people who use it. We are growing fast and building a Marketing team that will take our business to the next level.



We are looking for a Communications Strategist responsible for building awareness of Enavate’s brand and offerings. You are a motivated communicator, content creator and social media expert. You will spur conversations and drive traffic via the press and influencer relations by managing multiple social media channels, conducting media briefings, running engagement campaigns, and other tasks.

Please apply via career site.

(Eastern Time Zone)


PreGame Tech Tutorial

11:45 – 12:00

Inspirational Keynote

12:00 – 12:30


Breakout Sessions 




Panel Sessions 



Presentation Sessions 



Panel Sessions 




“Pub Trivia” Happy Hour


Field Marketing Manager


ExpandIT is a rapidly growing mobile software company with offices in (Toronto) Canada, United States, Denmark, Spain and Germany. ExpandIT develops mobile products that help businesses engage their customers and their mobile workforce.

Desired Skills & Experience

  • Own the overall vision and execution of marketing plan for ExpandIT North America

  • Partner with marketers in other regions, as well as sales and corporate marketing to develop and deliver high-touch marketing programs

  • Create marketing campaigns for North America, in addition to leveraging those developed globally to meet the business objectives

  • Employ a diversified marketing mix including digital, tele, social, data, events, nurture, customer and channel/partner

  • Develop content and messaging specific to the requirements of the ExpandIT North American Team and partners

  • Create, execute, monitor a comprehensive follow-up strategy for each campaign

  • Support the regional sales on logistics and execution for virtual and in-person event programs

  • Work with marketing and sales teams to manage measurement of all campaigns and present recommendations for improvement

  • Maintain monthly/quarterly marketing KPI scorecard

  • Manage and maintain invoicing process and accounting for marketing campaigns


Minimum Qualifications:

  • Bachelor’s degree

  • 7-10 years previous marketing experience; including planning and coordinating field and channel marketing campaigns

  • 7+ years of experience executing demand generation campaigns

  • 5+ years of experience working with channel partners

  • 3+ years of experience managing digital marketing programs including content marketing, inbound marketing, social media, and paid media

  • Proven experience in a B2B marketing (enterprise software, SaaS, regional marketing a plus)

  • Self-motivated, able to work autonomously and proactively communicate across teams

  • Strong project management and organization skills with the ability to independently manage multiple initiatives at once

  • Innovative; able to bring new ideas and provide fresh perspectives on current field processes

  • Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals

  • Excellent communication and interpersonal skills

Our company culture:

We are a growing, multinational work environment where the customer is the top priority. We encourage a fun, open atmosphere that caters to driven, dedicated, bright, and creative individuals who enjoy a growth-orientated culture.

In addition, ExpandIT offers:

  • Competitive compensation based on qualifications

  • Ability to work flexible hours