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Tuesday October 26, 2021 1:00 – 1:45pm Eastern Time 

 

Topic: What’s working now in the Marketing B2B World? 

As marketers, we always want to stay up to date on the latest marketing trends. We are constantly searching for the cool and innovative ideas our peers have come up with that have worked well (and are worth repeating!). This is why we thought this would be a great inaugural session for our Marketing Group Chats. 

 

Come to our first ever Marketing Group Chat. A few marketing pros will discuss what they see within our industry and across their organizations, and then we want to hear YOUR ideas. 

 

Discussion leaders: 

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Digital Marketing Manager

Remote/ Utah

JourneyTEAM is looking for a Digital Marketing Manager to handle inbound and outbound marketing strategies closely related to SEO and our web presence.

Please apply online.

This group chat is sponsored by:

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At the Channel Marketing Academy we want to help you use the power of the group by connecting with other marketing professionals. The ERP and CRM Software Blogs are group blog programs to help VAR and ISV Partners use the power of the group to drive more traffic, and leads, to their website. Find out more about monthly membership at www.groupbloggers.com

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Content Marketing Specialist

El Segundo, CA

We are looking for a Content Marketing Specialist to join our ambitious Marketing team and drive the copywriting activities to support our strategic initiatives and achieve established lead generation goals for our products, services, and brands. It is a full-time position with a hybrid working model (WFH and from our office in El Segundo, CA) for a marketing professional who has 2-3 years of experience in B2B Marketing.

 

You will work with the Marketing Manager to translate industry topics into engaging content ideas, as well as assisting in the development of a content marketing strategy and editorial plan that aligns with and supports brand awareness, demand generation, and prospect nurturing.

 

You will create social media posts, blog articles, eBooks, infographics, landing pages, and develop email campaigns that generate website traffic and maximize conversion.

 

It is essential that you have good Copywriting abilities, strong proofreading and editing skills as well as being able to think critically and strategically with marketing campaigns and data.

Contact emailcareers@tmc-la.com

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Product Marketing Manager

Jacksonville FL or Remote

We are looking for a Product Marketing Manager that knows payroll software or HRIS. You will be marketing’s subject matter for Greenshades' payroll, HR, and tax products and capabilities. This role reports to the Director of Marketing but will work closely with our Product Management, Customer Success, and Creative teams to develop and execute product messaging and positioning aligned to key industry personas that support the awareness and adoption of Greenshades' payroll, HR, and tax solutions. As a Product Marketing Manager, you are the product expert storyteller. We are VC-backed with large growth aspirations!

This group chat is sponsored by:

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We help technology companies build marketing sales funnels that launch sales. Our proven methodology will help you drive more leads at less cost, ensure leads are not mismanaged, and ultimately grow revenue.

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Client Marketing Strategist

Remote

Enavate continues to expand our marketing team! If you are a forward-thinking and creative B2B marketer who is passionate about how an organization communicates and delivers value to their clients, this position may be for you. The Client Marketing Strategist is responsible for driving demand for cross-sell and up-sell opportunities into our client base, while focusing on campaigns that support retention and loyalty. Key responsibilities include developing strategic relationships with our client account team and sales managers to execute marketing plans that drive business for Enavate products, offerings and services, as well as ensuring marketing messages, sales tools, content and overall marketing plans are optimized for the client audience.

Please apply via career site.

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Digital Content Strategist

Remote - Open to candidates in the US & Canada

ArcherPoint’s Marketing team is seeking an innovative individual to join us in the role of Digital Content Strategist. This role will be focused on content creation and management, supporting ArcherPoint’s products and services. You're an excellent match for this position if you are a self-directed problem solver, an excellent communicator, and someone who enjoys a challenge! The Digital Content Strategist will specifically be accountable for: Writing copy including blogs, web pages, social media, white papers, ebooks, infographics, press releases, case studies, etc. Assuring that all content is optimized for search engines, sharing, and distribution across channels in a balanced approach with high quality writing. Performing required research and data gathering including interviews with subject matter experts, customers, team members, etc. Balancing project goals and objectives with focus on the user experience (good writing balanced with keyword placement) Leveraging best practices in website architecture to determine content placement (web product pages should follow a sensible hierarchy) Participating in creation, management, and execution of content calendar We are seeking candidates with at least 5+ years of experience with content strategy, content marketing, editorial programs, writing, editing, and collateral creation. It’s also critical that the ideal candidate have knowledge of and demonstrated experience in understanding B2B buyer needs and their journeys. You should also have a proven track record of producing content that engages customers, enables sales, and drives leads. Lastly, in addition to the above accountabilities & requirements, the successful candidate for this role must align well with our very defined, active, and dynamic organizational culture. ArcherPoint is not your typical company, culture, or business environment. We are a company of employee-owners with a passion to help solve customer problems in a collaborative environment, and we seek team members that are ready for a significant change and welcome the opportunity to help shape our company today and help us build the future.

This group chat is sponsored by:

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Since 2008, MSDynamicsWorld.com (MSDW) has been the world's leading news and information resource for decision makers and influencers in the Microsoft Business Applications community. Additionally, MSDW provides targeted digital demand generation programs to Dynamics ISVs and partners around the globe.

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Senior Partner Marketing Manager

Remote in the United States

Avalara is looking for a Senior Partner Marketing Manager who will be responsible for planning and executing revenue-generating programs with our core ERP partners to drive leads and grow our presence in the channel. Responsibilities will include developing go-to-market strategies for assigned partners and executing on all elements of the demand mix, including sales enablement, webinars, email campaigns, digital advertising, and events.

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Communications Strategist

Remote

Are you a B2B Software Marketing & Communications expert who has a passion for engaging people with social media?

 

 

Enavate is a consulting company that transforms businesses and the lives they touch. To us, it’s personal. We care about ERP and Cloud technology and the people who use it. We are growing fast and building a Marketing team that will take our business to the next level.

 

 

We are looking for a Communications Strategist responsible for building awareness of Enavate’s brand and offerings. You are a motivated communicator, content creator and social media expert. You will spur conversations and drive traffic via the press and influencer relations by managing multiple social media channels, conducting media briefings, running engagement campaigns, and other tasks.

Please apply via career site.

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Senior Product Marketing Manager

Remote in the United States

At our core, our team's mission is to help our clients win. In order to do that, our growing team is looking for a Senior Product Marketing Manager, who will have oversight into driving our go-to-market strategy, have exposure and interaction with the C-suite, and make a direct impact on the growth of the business. Our Product Marketing Manager will be highly motivated, results-focused, innovative, and can creatively problem solve. This role requires you to be analytical, driven by data, and influential. If you are someone who can take initiative, bring a strategically focused mindset for achieving the goals of the business, and loves to ENJOY your work, then we want to speak to you! This is an exciting and newly created opportunity.

 

A Day in the Life:

  • Working with Sales and Delivery teams to define the product offerings framework, while using a deep understanding of solutions and audiences to build the best offerings for the business

  • Owning and managing the Marketing, Sales, & Delivery Go to Market strategy, including the development of a prioritized, integrated campaign plan, and corresponding messaging

  • Overseeing development of sales and delivery tools to complement integrated lead generation campaigns

  • Building and managing ISV solution strategy

  • Building and managing a predictable and robust client testimonial program

  • Delivering training on marketing campaigns, offerings, pricing, packages, upgrades, and CRM tools

  • Effectively communicating Microsoft product upgrade notifications to clients and internal teams

  • Working as the Subject Matter Expert (SME) for coordinating event topics/webinar strategy

  • Providing data to support market and offerings decisions

  • Monitoring sales and delivery content development

  • Building calendar and manage client communications for all upgrades, end of life, etc.

  • Responsible for product-related client newsletter content, client referral program, awards, all product related blogs, and coordinating YouTube channel topics/themes with Pre-Sales team

  • Responsible for all internal communications regarding Microsoft, ISV, and Stoneridge Software-built solutions

 

Preferred Qualifications:

  • Undergraduate degree in Business, Marketing, Communications, or related field preferred (or equivalent experience)

  • 5-8 years of experience in Marketing, Consulting, or Business Development

  • Microsoft products/solution and Microsoft Dynamics 365 product marketing experience preferred

  • Proven experience delivering results, using data driven decisions

  • Experience in product marketing

  • Market analysis experience

  • Comfortable working with C-suite

  • Ability to effectively develop and maintain relationships with clients and employees

  • Exhibit a fiscal responsibility in planning and executing all marketing efforts and use of funds

  • Proficient computer skills

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AGENDA
(Eastern Time Zone)

 

PreGame Tech Tutorial

11:45 – 12:00

Inspirational Keynote

12:00 – 12:30

 

Breakout Sessions 
12:30-1:15

 

Break

1:15-1:30

Panel Sessions 

1:30-2:15

 

Presentation Sessions 
2:15-3:00

 

Break
3:00-3:15

Panel Sessions 

3:15-4:00

 

Presentation
4:00-5:00

“Pub Trivia” Happy Hour

5:00-6:00

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Field Marketing Manager

Remote

ExpandIT is a rapidly growing mobile software company with offices in (Toronto) Canada, United States, Denmark, Spain and Germany. ExpandIT develops mobile products that help businesses engage their customers and their mobile workforce.
 

Desired Skills & Experience

  • Own the overall vision and execution of marketing plan for ExpandIT North America

  • Partner with marketers in other regions, as well as sales and corporate marketing to develop and deliver high-touch marketing programs

  • Create marketing campaigns for North America, in addition to leveraging those developed globally to meet the business objectives

  • Employ a diversified marketing mix including digital, tele, social, data, events, nurture, customer and channel/partner

  • Develop content and messaging specific to the requirements of the ExpandIT North American Team and partners

  • Create, execute, monitor a comprehensive follow-up strategy for each campaign

  • Support the regional sales on logistics and execution for virtual and in-person event programs

  • Work with marketing and sales teams to manage measurement of all campaigns and present recommendations for improvement

  • Maintain monthly/quarterly marketing KPI scorecard

  • Manage and maintain invoicing process and accounting for marketing campaigns

 

Minimum Qualifications:

  • Bachelor’s degree

  • 7-10 years previous marketing experience; including planning and coordinating field and channel marketing campaigns

  • 7+ years of experience executing demand generation campaigns

  • 5+ years of experience working with channel partners

  • 3+ years of experience managing digital marketing programs including content marketing, inbound marketing, social media, and paid media

  • Proven experience in a B2B marketing (enterprise software, SaaS, regional marketing a plus)

  • Self-motivated, able to work autonomously and proactively communicate across teams

  • Strong project management and organization skills with the ability to independently manage multiple initiatives at once

  • Innovative; able to bring new ideas and provide fresh perspectives on current field processes

  • Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals

  • Excellent communication and interpersonal skills
     

Our company culture:

We are a growing, multinational work environment where the customer is the top priority. We encourage a fun, open atmosphere that caters to driven, dedicated, bright, and creative individuals who enjoy a growth-orientated culture.

In addition, ExpandIT offers:

  • Competitive compensation based on qualifications

  • Ability to work flexible hours