Tuesday October 26, 2021 1:00 – 1:45pm Eastern Time
Topic: What’s working now in the Marketing B2B World?
As marketers, we always want to stay up to date on the latest marketing trends. We are constantly searching for the cool and innovative ideas our peers have come up with that have worked well (and are worth repeating!). This is why we thought this would be a great inaugural session for our Marketing Group Chats.
Come to our first ever Marketing Group Chat. A few marketing pros will discuss what they see within our industry and across their organizations, and then we want to hear YOUR ideas.
Client Marketing Strategist
Enavate continues to expand our marketing team! If you are a forward-thinking and creative B2B marketer who is passionate about how an organization communicates and delivers value to their clients, this position may be for you. The Client Marketing Strategist is responsible for driving demand for cross-sell and up-sell opportunities into our client base, while focusing on campaigns that support retention and loyalty. Key responsibilities include developing strategic relationships with our client account team and sales managers to execute marketing plans that drive business for Enavate products, offerings and services, as well as ensuring marketing messages, sales tools, content and overall marketing plans are optimized for the client audience.
Please apply via career site.
Are you a B2B Software Marketing & Communications expert who has a passion for engaging people with social media?
Enavate is a consulting company that transforms businesses and the lives they touch. To us, it’s personal. We care about ERP and Cloud technology and the people who use it. We are growing fast and building a Marketing team that will take our business to the next level.
We are looking for a Communications Strategist responsible for building awareness of Enavate’s brand and offerings. You are a motivated communicator, content creator and social media expert. You will spur conversations and drive traffic via the press and influencer relations by managing multiple social media channels, conducting media briefings, running engagement campaigns, and other tasks.
Please apply via career site.
(Eastern Time Zone)
PreGame Tech Tutorial
11:45 – 12:00
12:00 – 12:30
“Pub Trivia” Happy Hour
Field Marketing Manager
ExpandIT is a rapidly growing mobile software company with offices in (Toronto) Canada, United States, Denmark, Spain and Germany. ExpandIT develops mobile products that help businesses engage their customers and their mobile workforce.
Desired Skills & Experience
Own the overall vision and execution of marketing plan for ExpandIT North America
Partner with marketers in other regions, as well as sales and corporate marketing to develop and deliver high-touch marketing programs
Create marketing campaigns for North America, in addition to leveraging those developed globally to meet the business objectives
Employ a diversified marketing mix including digital, tele, social, data, events, nurture, customer and channel/partner
Develop content and messaging specific to the requirements of the ExpandIT North American Team and partners
Create, execute, monitor a comprehensive follow-up strategy for each campaign
Support the regional sales on logistics and execution for virtual and in-person event programs
Work with marketing and sales teams to manage measurement of all campaigns and present recommendations for improvement
Maintain monthly/quarterly marketing KPI scorecard
Manage and maintain invoicing process and accounting for marketing campaigns
7-10 years previous marketing experience; including planning and coordinating field and channel marketing campaigns
7+ years of experience executing demand generation campaigns
5+ years of experience working with channel partners
3+ years of experience managing digital marketing programs including content marketing, inbound marketing, social media, and paid media
Proven experience in a B2B marketing (enterprise software, SaaS, regional marketing a plus)
Self-motivated, able to work autonomously and proactively communicate across teams
Strong project management and organization skills with the ability to independently manage multiple initiatives at once
Innovative; able to bring new ideas and provide fresh perspectives on current field processes
Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
Excellent communication and interpersonal skills
Our company culture:
We are a growing, multinational work environment where the customer is the top priority. We encourage a fun, open atmosphere that caters to driven, dedicated, bright, and creative individuals who enjoy a growth-orientated culture.
In addition, ExpandIT offers:
Competitive compensation based on qualifications
Ability to work flexible hours