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Wednesday June 23, 2021
Eastern Time Zone


Keynote 12:00pm - 12:30pm ET

How the Cool Cats in Marketing Can Get Along With the Big Dogs in Sales



Mac McIntosh, Principle Consultant, The B2B Sales Lead Experts


Want to get your marketing-driven sales raining like cats and dogs? This session, presented by marketing and demand-generation expert Mac McIntosh will help.


You’ll learn:

  • Tricks for getting marketing and sales to work together

  • Ways to impress the big dogs in sales 

  • Steps to take during the marketing, planning and implementation to get them on your side, including: 

    • Questions to ask when rolling out your plans

    • The truth about getting leads followed-up

    • ... and more

  • Breakout Sessions 12:30pm – 1:15pm ET 

    Pro Tips to Update and Optimize Older Blog Posts    



    Anya Ciecierski, Co-Founder, ERP/CRM Software Blogs


    There is a never ending demand to create more content in less time. This session will help you find ways to get extra mileage out of old content by re-writing, re-purposing and re-optimizing. Plus, tips and tools to write better blog articles faster. 

    linkedin logo

    Leverage the LinkedIn Algorithm to Attract Leads   



    Candyce Edelen, President/CEO, PropelGrowth


    LinkedIn is a powerful tool for marketing your services and products. But as will all marketing, strategy is critically important. In this session, Candyce Edelen will help you understand how to:    

  • Leverage the LinkedIn algorithm to get more traction from posts.   

  • Maximize engagement and reach of content to attract inbound leads   

  • Execute an account-based strategy to engage and get meetings with key accounts   

  • Panel Discussions 1:30pm – 2:15pm ET

    Creative Ideas for Building Your Brand   



    Jenny Davis, Organizer of The Partner Event (aka the original BBC Event)


    Natalie Jackson, Marketing Director, emfluence digital agency + marketing automation

    Julia Flaherty, Digital Marketing Specialist, Ledgeview Partners

    Roland Chi, Marketing Manager, Technology Management Concepts



    Channel marketers are faced with tough competition in a finite community of end users and partners. Competition is fierce, but many of the tactics and strategies marketers use today haven’t changed much in the last 10 years. In this session, our panelists showcase how channel marketers can take inspiration from B2C marketing, personalization campaigns, immersive experiences and more to stand out in a sea of sameness. 

    How to Talk to Management About Marketing    



    Marie Wiese, President & Founder, Marketing CoPilot


    Amy Spencer, Vice President of Marketing US, HSO

    Jennifer Harris, President, Technology Management Concepts

    Liz Anderson VP, Partner Marketing, REPAY


    It is common for channel marketers have a tough time selling their ideas to management to secure the budget they need for all the ideas they want to execute. In this session, experienced marketers and a business owner will discuss how to talk to management about marketing, how you should position yourself, ask to be heard, and when it makes sense to add someone to the team versus outsourcing the task.   

    Breakout Sessions 2:15pm – 3:00pm ET

    Marketing Strategies for ISVs – Why You Need to Step Up Your Game    



    Amiee Keenan, Founder, The ISV Society


    How will we get results in a world that has gone virtual? Leave this session with easy-to-apply strategies that will immediately improve your campaigns. 

    Panel Discussions 3:15pm – 4:00pm ET

    How to Drive Traffic to Your Website with Paid Advertising: What is Out There and What Makes the Most Sense for your Organization   



    Candyce Edelen, President/CEO, PropelGrowth


    Tania Konczynski, Sales and Marketing Director, JOVACO

    Matt Chiera, Founder & Principal Consultant, Ice Nine Online

    Sam Bush, Director of Marketing, 3Gtms, LLC 


    Driving traffic to your website has been the name of the game for years, do you know all the options available to you? Attend this session to learn from personal experiences on paid advertising in our industry such as LinkedIn Marketing, PPC, memberships websites and SEO including budgets, results and use cases.   

    What Are Your Marketing Rules to Live By?  



    Darcy Boerio, President, DAB Partners


    Lindy Belley, Sr. Marketing Manager, HSO

    Krista Magnusson, CEO/Founder, Magnusson Enterprises

    Brian Dunn, President, Epic Sky


    Learn from others in the industry that share their marketing rules to live by to be successful in channel marketing. Topics will include current trends, what has worked for them in the past and what hasn’t!   

    Closing Session 4:00pm – 5:00pm ET

    50 Tips in 50 Minutes   


    Michelle Glennie, Co-Founder/COO and

    Barbara Pfeiffer, Senior Marketing Consultant, The Partner Marketing Group


    What does every marketer LOVE? Marketing tips! And our experts have 50 creative tips for you in all areas of marketing including content, design, SEO, social, customer engagement and much, much more. Learn what’s working, what isn’t, hot trends, and ways you can elevate your results - in less than an hour! 


    (Fans of the original BBC event will recognize this popular session). 

    Interactive “Marketing Pub Trivia” Happy Hour
    Sponsored by emfluence
    (separate registration required)
    5:00pm – 6:00pm ET
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