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SESSIONS
Keynote 12:00pm - 12:30pm
How the Cool Cats in Marketing Can Get Along With the Big Dogs in Sales

 

Speaker:

Mac McIntosh, Principle Consultant, The B2B Sales Lead Experts

 

Want to get your marketing-driven sales raining like cats and dogs? This session, presented by marketing and demand-generation expert Mac McIntosh will help.

 

You’ll learn:

  • Tricks for getting marketing and sales to work together

  • Ways to impress the big dogs in sales 

  • Steps to take during the marketing, planning and implementation to get them on your side, including: 

    • Questions to ask when rolling out your plans

    • The truth about getting leads followed-up

    • ... and more

Breakout Sessions 12:30pm – 1:15pm  
Pro Tips to Update and Optimize Older Blog Posts    

 

Speaker:

Anya Ciecierski, Co-Founder, ERP/CRM Software Blogs

  

There is a never ending demand to create more content in less time. This session will help you find ways to get extra mileage out of old content by re-writing, re-purposing and re-optimizing. Plus, tips and tools to write better blog articles faster. 

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Leverage the LinkedIn Algorithm to Attract Leads   

 

Speaker:

Candyce Edelen, President/CEO, PropelGrowth

  

LinkedIn is a powerful tool for marketing your services and products. But as will all marketing, strategy is critically important. In this session, Candyce Edelen will help you understand how to:    

  • Leverage the LinkedIn algorithm to get more traction from posts.   

  • Maximize engagement and reach of content to attract inbound leads   

  • Execute an account-based strategy to engage and get meetings with key accounts   

Panel Discussions 1:30pm – 2:15pm 
Creative Ideas for Building Your Brand   

 

Host:

Jenny Davis, Organizer of The Partner Event (aka the original BBC Event)

Panelists:

Natalie Jackson, Marketing Director, emfluence digital agency + marketing automation

Julia Flaherty, Digital Marketing Specialist, Ledgeview Partners

Roland Chi, Marketing Manager, Technology Management Concepts

 

  

Channel marketers are faced with tough competition in a finite community of end users and partners. Competition is fierce, but many of the tactics and strategies marketers use today haven’t changed much in the last 10 years. In this session, our panelists showcase how channel marketers can take inspiration from B2C marketing, personalization campaigns, immersive experiences and more to stand out in a sea of sameness. 

How to Talk to Management About Marketing    

 

Host:

Marie Wiese, President & Founder, Marketing CoPilot

Panelists:

Amy Spencer, Vice President of Marketing US, HSO

Jennifer Harris, President, Technology Management Concepts

Liz Anderson VP, Partner Marketing, REPAY

 

It is common for channel marketers have a tough time selling their ideas to management to secure the budget they need for all the ideas they want to execute. In this session, experienced marketers and a business owner will discuss how to talk to management about marketing, how you should position your ask to be heard, and when it makes sense to add someone to the team versus outsourcing the task.   

Breakout Sessions 2:15pm – 3:00pm 
Marketing Strategies for ISVs – Why You Need to Step Up Your Game    

 

Speaker:

Amiee Keenan, Founder, The ISV Society

  

How will we get results in a world that has gone virtual? Leave this session with easy-to-apply strategies that will immediately improve your campaigns. 

Lead Generation in the Age of Information Overload – Strategies, Plans and Real-World Tactics for Any Budget 

 

Speaker:

Donna Krizik, President, Krizik Marketing Group

  

Whether you have a formal lead generation strategy or not, odds are you could use a few more each month. Learn what successful partners of all sizes are leveraging to beef up their online and offline lead generation.  Build your 2021 plan with us in this lively session and walk away with plan outlines, templates and resources.   

Panel Discussions 3:15pm – 4:00pm 
How to Drive Traffic to Your Website with Paid Advertising: What is Out There and What Makes the Most Sense for your Organization   

 

Host:

Candyce Edelen, President/CEO, PropelGrowth

Panelists:

Tania Konczynski, Sales and Marketing Director, JOVACO

Matt Chiera, Founder & Principal Consultant, Ice Nine Online

Sam Bush, Director of Marketing, 3Gtms, LLC 

  

Driving traffic to your website has been the name of the game for years, do you know all the options available to you? Attend this session to learn from personal experiences on paid advertising in our industry such as LinkedIn Marketing, PPC, memberships websites and SEO including budgets, results and use cases.   

What Are Your Marketing Rules to Live By?  

 

Host:

Darcy Boerio, President, DAB Partners

Panelists:

Lindy Belley, Sr. Marketing Manager, HSO

Krista Magnusson, CEO/Founder, Magnusson Enterprises

Brian Dunn, President, Epic Sky

 

Learn from others in the industry that share their marketing rules to live by to be successful in channel marketing. Topics will include current trends, what has worked for them in the past and what hasn’t!   

Closing Session 4:00pm – 5:00pm 
50 Tips in 50 Minutes   

Speakers:

Michelle Glennie, Co-Founder/COO and

Barbara Pfeiffer, Senior Marketing Consultant, The Partner Marketing Group

  

What does every marketer LOVE? Marketing tips! And our experts have 50 creative tips for you in all areas of marketing including content, design, SEO, social, customer engagement and much, much more. Learn what’s working, what isn’t, hot trends, and ways you can elevate your results - in less than an hour! 

  

(Fans of the original BBC event will recognize this popular session). 

Interactive “Marketing Pub Trivia” Happy Hour
Sponsored by emfluence
(separate registration required)
5:00pm – 6:00pm