Wednesday June 23, 2021
Eastern Time Zone
Keynote 12:00pm - 12:30pm ET
How the Cool Cats in Marketing Can Get Along With the Big Dogs in Sales
Mac McIntosh, Principle Consultant, The B2B Sales Lead Experts
Want to get your marketing-driven sales raining like cats and dogs? This session, presented by marketing and demand-generation expert Mac McIntosh will help.
Tricks for getting marketing and sales to work together
Ways to impress the big dogs in sales
Steps to take during the marketing, planning and implementation to get them on your side, including:
Questions to ask when rolling out your plans
The truth about getting leads followed-up
... and more
Breakout Sessions 12:30pm – 1:15pm ET
Pro Tips to Update and Optimize Older Blog Posts
Anya Ciecierski, Co-Founder, ERP/CRM Software Blogs
There is a never ending demand to create more content in less time. This session will help you find ways to get extra mileage out of old content by re-writing, re-purposing and re-optimizing. Plus, tips and tools to write better blog articles faster.
Leverage the LinkedIn Algorithm to Attract Leads
Candyce Edelen, President/CEO, PropelGrowth
LinkedIn is a powerful tool for marketing your services and products. But as will all marketing, strategy is critically important. In this session, Candyce Edelen will help you understand how to:
Leverage the LinkedIn algorithm to get more traction from posts.
Maximize engagement and reach of content to attract inbound leads
Execute an account-based strategy to engage and get meetings with key accounts