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Marketing Group Chats are sessions where the marketing minds within the ERP and CRM channels meet to discuss different topics openly and honestly to help build the community and share ideas within the world of marketing. 


These 60-minute sessions will have industry experts leading the conversations but are meant to be a group chat. We hope everyone will bring their questions and share their experiences on our different topics. 

Do you have a topic idea or want to volunteer to be a panelist? Contact Us

Do you want to sponsor a call? Get Details

February Call

All You Want to Know About Creating a Podcast

Wednesday February 2nd 1:00pm ET

Have you been thinking of starting a podcast to promote your business/product? In this call talk with several ERP/CRM marketers that are podcasters. Find out the pros and cons, the tools they use and what it takes to make it successful. Plus, an alternative option if a full podcast is not the right fit.

Discussion leaders:

Amiee Keenan, The ISV Society (The ISV Society Podcast)

Darcy Boerio, DAB Partners (Enterprise Software Podcast)

Rick McCutcheon, PartnerTalks (PartnerTalks Interview Series)

This group chat is sponsored by:


At the Channel Marketing Academy we want to help you use the power of the group by connecting with other marketing professionals. The ERP and CRM Software Blogs are group blog programs to help VAR and ISV Partners use the power of the group to drive more traffic, and leads, to their website. Find out more about monthly membership at

March Call

How to be Successful with In-Person and Virtual Events

Thursday March 3, 2022 2:00-3:00pm


We all host, sponsor and attend a variety of events such as webinars, tradeshows, and user events - virtual and online.  As the world (tries!) to get back to normal,  what are some best practices and latest trends for planning, attending, and following up on events in our ERP/CRM industry? How can marketers select which events to sponsor and fit that into their marketing budgets?


Discussion leaders:

Chelsea DiDio, RSM

Steve Dwyer,  WithoutWire

Danielle Parks, Enavate

This group chat is sponsored by:


The Partner Marketing Group is an experienced marketing team solely dedicated to the technology channel. Our marketing solutions, services, and programs are designed to drive customer engagement and conversions across multiple channels. From day one, clients appreciate our advanced level of knowledge and expertise on your products, customers and market. Services are tailored to your needs and include content, design, campaigns, channel programs, social media, assessments, planning, strategy, and Virtual Marketing Director engagements. Learn more about how we can help you improve your marketing results at

April Call

Ask a VAR: How Can an ISV Get Better Engagement and Build a Partnership?

Wednesday April 13, 2022 3:30-4:30pm


ISVs want to grow their partner community and engage with more resellers. But resellers are often inundated with requests. In this discussion VARs that play well with ISVs will discuss their strategy, what gets their attention, and what turns them off.


Discussion leaders:

Kat Wuethrich, Client Services, Admiral Consulting Group

Abra Gilman, Practice Lead, Collins Computing

Robert Jolliffe, Owner, Sabre Limited

Previous Calls

Tuesday November 30, 2021 1:00 – 1:45pm Eastern Time 


Topic: What do you need to know for your marketing planning in 2022? 

Planning is usually the name of the game if you want to stay ahead as a marketer. Organization is key, and with 2022 around the corner, our panel of marketing experts will guide the discussion on what best practices they use internally and what you should start (or stop!) doing today. 


​Jessica Person, Avalara

Suzanne Scanlan, Archerpoint

Marleen de Winter, Integrity Data

Tuesday October 26, 2021 1:00 – 1:45pm Eastern Time 


Topic: What’s working now in the Marketing B2B World? 


Discussion leaders: