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Wed, Oct 21
|Online
MARKETING GROUP CHAT CALLS - OCTOBER 2026
Each call is an informal peer to peer, virtual meeting. We ask a few marketers to lead the discussion, but the goal is an open discussion. Register below to attend the live session. Can’t make it or want to get insights from past topics? Register as a CMA member to watch all of our sessions.
Time & Location
Oct 21, 2026, 1:00 PM – 2:00 PM EDT
Online
About the Event
What We Learned About Marketing and Selling Fixed Price Implementations
One of the trends in the ERP and professional services space right now are fixed price implementations. The promise sounds simple: predictable costs, faster sales cycles, and reduced risk for customers. But what really happens behind the scenes when marketing and selling a fixed fee project?
Join us as a panel of channel professionals share what they have learned about positioning, marketing, and selling fixed price implementation services. We will discuss how customer expectations are set before a project begins, the messages that resonate most with prospects, and how successful organizations communicate value without reducing the conversation to price alone.
Discussion Leaders:
Robert Jolliffe, President, Sabre Limited
Peter Wolf, President, Azamba