Why Can't I Just Buy a List? Building, Maintaining, and Using a Contact Database

This session dives into the nitty-gritty of creating and managing a robust contact database. Our panel of experts will kick things off by debunking the myth that buying a list is a quick fix. They'll share real-world insights on why building your own list is crucial for long-term success. Expect to hear about the best practices for gathering contacts organically, ensuring your list is both compliant and effective.

Next, we'll explore the art of maintaining your list. The panelists will discuss strategies for keeping your contacts engaged and your database clean. You'll learn about the importance of regular updates and how to handle unsubscribes gracefully.

Finally, the discussion will shift to using your mailing list effectively. From crafting compelling emails to segmenting your audience for targeted campaigns, our experts will provide actionable tips to…