Marketing across generations in B2B can be tricky for teams with limited resources or those aiming to connect with multiple age groups simultaneously. In this 90-minute consultative workshop, you'll engage with a panel of marketers from Gen-X to Millennial, delving into strategies for unifying your campaigns to resonate with all audiences.

Discover essential tactics for effectively reaching your evolving buying committee, focusing on building and nurturing trust. Gain practical advice and actionable tips on how to craft compelling marketing initiatives that engage and captivate your diverse audience.

Bring your campaign/idea to this session and we will walk through the creation of marketing materials you can start using right away - video, blog, social, etc. We'll even get a little help from AI marketing tools.

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It's like free consulting (well, almost free) to use your message, delivered to your target audience, created in the way they want to receive it.

This session will be lead by:

Sam Bush, Senior Partner Marketing Manager, FloQast

Mary Miller, Marketing Director, PayTrace

Kate Coffey, VP of Marketing and Events, U.S. Transactions Corporation (UST)