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Fri, Jul 25
|Zoom
CMA Book Club: July
Q2 2025 Book Selection: They Ask, You Answer by Marcus Sheridan Host: Anya Ciecierski, ERP/CRM Software Blogs
Tickets are not on sale
See other eventsTime & Location
Jul 25, 2025, 3:00 PM – 4:00 PM EDT
Zoom
About the Event
Q2 2025 Book Selection:
They Ask, You Answer by Marcus Sheridan
Host: Anya Ciecierski, ERP/CRM Software Blogs
Summary: This book advocates for radical transparency in marketing. Sheridan argues that companies should obsessively answer customer questions through content—on their websites, blogs, and videos. It’s part content strategy, part sales enablement, and it redefines how marketing and sales should collaborate to educate and convert buyers.
Length:
Audiobook: ~8 hours and 40 minutes
Pages: ~352 pages
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